12.01.21 CEC MinutesPR
3.
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Prosper is a place where everyone matters.
Call to Order/Roll Call.
The meeting was called to order at 6:01 p.m.
Committee Members Present:
Rodolfo Sierra, Chair
Christine Strobush, Vice -Chair
Josh Carson
Brent Kirby
Kim Loveland
Maona Ngwira
Shy Tottress
Grant Mendeljian
James Creedon
Committee Members Absent:
Ashleigh Hughes
Councilmembers Present:
Councilmember Marcus Ray
Councilmember Jeff Hodges
Councilmembers Absent:
Councilmember Amy Bartley
Minutes
Community Engagement Committee
Community Room
Prosper Town Hall
250 W. First Street, Prosper, TX 75078
Wednesday, December 1, 2021
Staff Members Present:
Robyn Battle, Executive Director of Community Services
Approve Minutes from November 3, 2021 (RB) [Decide]
Josh Carson made a motion and Brent Kirby seconded the motion to approve the minutes
from November 3, 2021. The motion was approved unanimously.
Logo and Rebranding Project (RB) [Inform/Discuss/Decide]
Robyn Battle briefed the Committee on the logo and rebranding project the Town
Council is considering. The Council has requested the Committee review the proposal
and make a recommendation. Ms. Battle reviewed the current logos and graphics used
by the Town, which lack an overall consistency. The Prosper EDC and Library both
have adopted new logos over the past couple of years, which has caused the Council to
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re-evaluate whether they would be in favor of also revising the current Town logo as
well.
Ms. Battle reviewed current landmarks and hard assets within Prosper, including the
Downtown Monument, Gateway Monument, monument signs at key intersections, street
signs, and water towers to demonstrate all of the different ways the Town is branded in
the community. The Committee was presented with four options for updating the logo:
Option 1: Keep log as is, no change
Option 2: Create a Town variation of the EDC & Library logo
Option 3: Redesign/refresh existing logo (new color palette, updated font, cleaner
graphics)
Option 4: Redesign a completely new logo with a full public input process
The Committee discussed the options at length. Discussion points included the lack of a
consistent brand, a desire to modernize the logo, but keep key elements, and whether
the benefit of a new logo was worth the $300,000 estimate to rebrand the Town's assets.
Most agreed that some sort of logo and branding consistency is important; however,
there was a lack of consensus on which option to pursue. The Committee opted to
continue to gather feedback from members and continue the discussion at the January
meeting. James Creedon volunteered to contact individual members over the next
month, compile their feedback, and present his findings at the January 5, 2022, CEC
meeting, at which time the CEC will be prepared to make a recommendation.
4. CEC Video Project Update (CS) [Discuss/Decide]
Christine Strobush recommended scheduling one more video session on January 5, and
asked all remaining members to commit to filming their portion of the video at that time.
5. Feedback on Communications & Community Engagement Plan (RB)
[Inform/Discuss]
Robyn Battle asked for any final recommendations on the Communications and
Community Engagement Plan, which will be finalized by the end of the year.
6. Christmas Festival Attendance (RS) [Discuss/Decide]
Members were asked to sign up to be present at the Council booth at the Christmas
Festival on December 4. Robyn Battle will provide name badges. Members will be
asked to provide feedback on the Festival at the January 5 CEC meeting.
7. Update on CEC contact with assigned HOAs/neighborhoods (CS) [Inform/Discuss]
Members continue to make progress connecting with HOAs. Some are having difficulty
connecting with neighborhoods that do not have an HOA. The Committee discussed
handing out business cards during discussions with residents and HOAs. Robyn Battle
will reprint the QR code business cards when the current stock runs out.
8. CEC Resource Folder [Inform/Discuss] (RB)
The CEC now has a Resource link available on the shared drive. Members may add
links or other resources at their discretion.
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9. CEC New Resident Letter [Inform/Discuss/Decide] (RB)
Robyn Battle confirmed that letters may be mailed to new residents, as long as they are
mailed from the Town and individual addresses are not released to the public. Josh
Carson volunteered to draft a letter from the CEC for review at the January meeting.
10. Discussion of Recent and Future Events [Inform/Discuss]
The Committee discussed their participation at the upcoming Christmas Festival on
December 4, and the Board & Commission Reception on December 9.
11. CEC "Top 3" [Discuss/Decide]
This month's CEC TOP 3:
■ Prosper Christmas Festival
• Light the Night Contest
■ myProsper Mobile App
12. Discuss Future Agenda Items [Discuss]
• Logo & Rebranding Project
• New resident letter
• Finish CEC videos
• Feedback on Christmas Festival
• New resident mixer
13. Adjourn
The meeting was adjourned at 7:31 p.m. on Wednesday, December 1, 2021.
These minutes were approved on Wednesday, January 5, 2022.
t
Rodolfo Sierra, Committee Chair
Robyn SaIlLd, Exec`u�ive Director of Community Services
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