04.02.25 CEC Agenda PacketPage 1 of 2
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Welcome to the Prosper Community Engagement Committee (CEC) meeting.
Addressing the Community Engagement Committee (CEC):
Those wishing to address the Community Engagement Committee must complete the Public
Comment Form located on the Town website or in the meeting room.
Please submit this form to the Board Chair or a staff person recording the minutes for the
Board/Commission prior to the meeting. When called upon, please state your name and address
for the record.
In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not
deliberate or vote on any matter that does not appear on the agenda. The
Council/Board/Commission, however, may provide statements of fact regarding the topic, request
the topic be included as part of a future meeting, and/or refer the topic to Town staff for further
assistance.
Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall
observe the same rules of propriety, decorum, and good conduct applicable to members of the
Committee. Any person making personal, impertinent, profane or slanderous remarks or who
becomes boisterous while addressing the Committee or while attending the meeting shall be
removed from the room, if so directed by the Mayor or presiding officer, and the person shall be
barred from further audience before the Committee during that session of the meeting. Disruption
of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code.
1. Call to Order / Roll Call.
2. Consider and act upon the minutes of the March 5, 2025, Community
Engagement Committee (CEC) meeting.
3. Comments from the Public.
4. Brainstorming Ideas for Life in Prosper:
a. New Resident Mailer Final
b. “A Place Where Everyone Matters” Campaign
5. Discussion on Town Events:
• Recent Events
a. Mayor’s Coffee
b. P-Town Throwdown
• Upcoming Events
a. Downtown Block Party
b. National Day of Prayer
6. Discuss and receive updates regarding:
AGENDA
Community Engagement Committee (CEC)
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, April 2, 2025
6:00 PM
Page 2 of 2
a. Community Engagement Activities
b. MYAC Class of 2025 Updates
7. Discuss and consider “Now You Know Prosper.”
8. Discuss and consider “CEC Top 3” & Save the Date items.
9. Requests for future agenda items.
10. Adjourn.
CERTIFICATION
I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper
Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily
accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on
Friday, March 28, 2025, and remained so posted at least 72 hours before said meeting was
convened.
_______________________________ _________________________
Michelle Lewis Sirianni, Town Secretary Date Notice Removed
Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult
in closed session with its attorney and to receive legal advice regarding any item listed on this agenda.
NOTICE
Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited
to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with
approval of a majority vote of the Town Council.
NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair
accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569-
1011 at least 48 hours prior to the meeting time.
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1. Call to Order / Roll Call. The meeting was called to order at 6:05 p.m.
Committee Members Present:
Kristin Meier, Chair
Andy Franco
Kari Willis
Gretchen Darby
Kimberly Smith
Annie Bunger
Committee Members Absent:
Stacy Cate
Soprina Reeves, Vice Chair
Jai Muthu
Sean Boardman
Darlene Morton
Councilmembers Present:
Jeff Hodges
Marcus Ray
Staff Members Present:
Todd Rice, Communications Director
Myrisa Petty, Community Engagement Coordinator
Gary Landeck, Library Director
2. Consider and act upon the minutes of the February 5, 2025, Community Engagement
Committee (CEC) meeting.
Kari Willis made a motion and Andy Franco seconded the motion to approve the February 5,
2025 CEC minutes. The motion was approved unanimously.
3. Comments from the Public.
There were no comments from the public.
4. Brainstorming Ideas for Life in Prosper.
a. New Resident Website Walkthrough
Ms. Petty shared the new Resident Resources site and demonstrated the suggested edits
such as shortening the introduction paragraph. Council Member Ray has suggested in the
Staff Directory section to hyperlink the department’s names rather than having a separate
directory link below the name. Ms. Petty also demonstrated how the new webpage is
featured on the home page of the MyProsper app to allow for quick and easy access.
b. New Resident Mailer Draft
The CEC liked the newer version of the revamped new resident mailer. These cards are sent
out monthly to new residents from the town with a welcome letter from the CEC. They
MINUTES
Community Engagement Committee
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, March 5, 2025
Page 2 of 3
praised the additions of new photos but suggested a photo of downtown that still had the
silos in the background. Ms. Darby suggested the addition of “and you matter to us” in the
conclusion of the letter to better demonstrate the Town’s slogan of “A Place Where Everyone
Matters.”
c. Welcome Video Filming
Members of the Community Engagement Committee starred in a video to be featured on the
Resident Resources webpage. The video has the CEC welcoming residents to the website,
encouraging them to sign up for the Resident Update e-newsletter and download the
MyProsper app. The addition of the welcome video will complete the Resident Resources
webpage for Town communications to begin marketing.
5. Community Engagement Committee Goals and Objectives Discussion
Ms. Petty showed copies of the Scope and Purpose of the Community Engagement
Committee created in 2021. As the committee has grown and developed since then, the
committee wanted to review the initial goals and objectives and update if need be. The scope
and purpose contained items such as: acting in an advisory capacity, identifying topics of
interest, providing feedback on town events, serving as a focus group and serving as social
media ambassadors for the Town. Upon review of the 2021 Scope and Purpose, the CEC
felt like their goals and objectives still aligned with the initial decisions. The only updates to
the scope and purpose would be administrative such as updating the number of members
and the staff liaison titles.
6. Discussion on Town Events
a. Recent Events.
• Prosper Fishing Derby
The Prosper Fishing Derby took place on Saturday, February 22nd at Frontier Park.
This favorite annual event brought families together by the pond as young anglers
competed for prizes for Most Fish Caught. Judges were on hand to track catches.
Council Member Ray attended the event and said that it had a great turnout despite
the weather and was filled with families making memories.
b. Upcoming Events
• Mayor’s Coffee
An annual update held on March 12th with Mayor Bristol for Active Adults to learn
more about what is happening around Prosper.
• P-Town Throwdown
Prosper’s annual Pickleball Tournament will be held March 29th at Reynolds Middle
School Tennis Courts. It features a mixed doubles team format for players 18 and
older with a choice of recreational and competitive divisions.
• Downtown Block Party
The Downtown Block Party will take place on April 5th in partnership with Unkle
Bekah’s Inappropriate Trucker Hats. With live music from various bands, vendors,
food trucks and more it is an opportunity for residents to enjoy some family fun for
free with RSVP through Eventbrite.
7. Discuss and receive updates regarding:
a. Community Engagement Activities
Ms. Petty shared that the next session of the Mayor’s Fitness Challenge was underway
starting March 1st. She also detailed that the Town of Prosper and the Town of Little Elm will
be competing again in a challenge of 1,000 steps. Ms. Petty played the following videos from
the Town’s communication department: Progress in Prosper, Windsong Park Survey and the
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Library March Madness. Council Member Ray suggests taking out the shots of Frontier Park
in the park survey video as it can lead to residents expecting this park to look like and have
the same amenities as Frontier Park. Ms. Bunger suggested using the bare landscaping as a
backdrop with the potential amenities listed on top. Ms. Willis suggests making some of the
educational videos to be shorter and contain closed captions for those who watch videos
without sound. The committee enjoyed the humor and visuals of the library’s March Madness
video and suggested keeping the humor and fun in more videos.
b. MYAC Class of 2025 Updates
Ms. Petty gave an update on the Mayor’s Youth Advisory Council’s most recent meeting. In
the February meeting, the council was able to tour the Prosper police station and talk with
one of the officers. One of the projects the council is currently working on is a way to support
Neighbors Nourishing Neighbors after the tragic fire in January. Their thoughts are to partner
with local food establishments to donate a portion of proceeds to the food pantry. Four
members of the youth council have also volunteered to star in a video to promote e-bike
safety to be played on Prosper ISD’s video announcements.
8. Discuss and consider “Now You Know Prosper.”
Ms. Petty detailed the communication team’s plans for upcoming educational videos about
Prosper. Upcoming is a video showing the new Resident Resources site. Ms. Petty also
played published videos for Household Hazardous Waste and the Prosper Super Stars from
the Town’s social media accounts.
9. Discuss and consider “CEC Top 3” & Save the Date Items.
The Committee recommended the following for the CEC Top 3 this month:
• Spring Clean Up
• P-Town Throwdown
• Downtown Block Party
10. Requests for future agenda items.
The Committee requested the following for future agenda items
• Brainstorm for “A Place Where Everyone Matters” Campaign
• Providing a “One Stop Shop” Graphic for the committee to help promote the resident
resources webpage
11. Adjourn.
The meeting was adjourned at 7:31 p.m. on March 5, 2025.
These minutes were approved on April 2, 2025.
APPROVED
________________________
Kristin Meier, Chair
ATTESTED
________________________
Todd Rice, Communications Director
TOWN OF PROSPER
SNAPSHOT 378
49 59
324,722 330,164
15,436 27,293
874 54,707 978,094
1,128,927112,4421,596486
Communications Report
February 2025
TOWN OF PROSPER FACEBOOK
Impressions: The number of times content was displayed to someone's feed.
Reach: The number of people who see the content.
VIEW TOP POST
Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.)
POSTS
POSTS
ENGAGEMENTS
IMPRESSIONS
COMBINED ACCOUNTS
VIEW FEBRUARY 2025 COMBINED SOCIAL ACCOUNTS REPORT
NEW FOLLOWERS
FOLLOWERS
ENGAGEMENTS IMPRESSIONS
2 3,100
GAINED 207 NEW
FACEBOOK FOLLOWERS
PREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
30 59
28,403 66,617
326,979 379,189
PROSPER POLICE FACEBOOK
PROSPER FIRE RESCUE FACEBOOK
POSTS
ENGAGEMENTS
IMPRESSIONS
FOLLOWERS
FOLLOWERS
22 ,8 3 6
1 1,566
GAINED 180 NEW
FACEBOOK FOLLOWERS
GAINED 26 NEW
FACEBOOK FOLLOWERS
VIEW TOP POST
11 23
1,767 1,708
42,616 54,500
POSTS
ENGAGEMENTS
IMPRESSIONS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
VIEW TOP POST
PROSPER PARKS & RECREATION FACEBOOK
PROSPER COMMUNITY LIBRARY FACEBOOK
FOLLOWERS
FOLLOWERS
8 ,5 7 1
5,3 40
GAINED 19 NEW
FACEBOOK FOLLOWERS
GAINED 38 NEW
FACEBOOK FOLLOWERS
VIEW TOP POST
VIEW TOP POST
3,711 2,991
142,906 54,075
38 40
POSTS
ENGAGEMENTS
IMPRESSIONS
43 38
688 359
21,469 15,447
POSTS
ENGAGEMENTS
IMPRESSIONS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
28 20 9 5 ,9 05
X
TOWN OF PROSPER
PROSPER POLICE
PROSPER FIRE RESCUE
TWEETS
TWEETS
TWEETS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
3
9
1 ,0 8 1
21 7
6 ,2 75
3 ,8 1 7
INSTAGRAM
5,173
7,209
2,415
FOLLOWERS
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
5,160 Comparison Period
7,181 Comparison Period
2,408 Comparison Period
FOLLOWERS
FOLLOWERS
9,208
2,119
767
90 79,230
46
18
1,273
11,831
31,012
128
503
FOLLOWERS
FOLLOWERS
FOLLOWERS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
POSTS
POSTS
POSTS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
WINTER WEATHER PREPARDNESS PUBLIC AVDISORY JAPANESE STORY TIME
4k PEOPLE REACHED 18 PEOPLE REACHED 83 PEOPLE REACHED
69 LIKES
101 SHARES
48 LIKES 18 LIKES
3 COMMENTS
26 SHARES 0 COMMENTS
TOWN OF PROSPER PROSPER POLICE COMMUNITY LIBRARY
NEXTDOOR
LINKEDIN
17,196 9,587 1,601 5
1,1992,959 13 10,367 1,559
MEMBERS
FOLLOWERS
CLAIMED HOUSEHOLDS
POSTS
IMPRESSIONS
IMPRESSIONS
POSTS
ENGAGEMENTS POST CLICKS
TOWN OF PROSPER VIDEOS MAYOR'S MINUTE
E-NEWS
10 2
Progress in Prosper: US 380
E-Bike Safety in Prosper
Prosper Fishing Derby
Now You Know Prosper! “How do I dispose of household hazardous waste?”
Update: New Lower Pressure Waterline West of Coit Road
Happy Valentine’s Day Prosper!
Thank You for a Fantastic Prosper Fishing Derby!
North Collin County Neighborhood Conference!
UPDATE: 2/27/2025 - DNT Phase 4A
Prosper Community Library Book Bracket Challenge
NEW VIDEOS
RESIDENT UPDATE
EMPLOYEE EDITION
PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR|
HOA MONTHLY NEWSLETTER
THE LANDSCAPE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
67 %
57 %
90 %
7 4 %
4%
8%
8%
6%
4
1
1
1
5,059
457
190
1,730
CONTACTS
CONTACTS
CONTACTS
CONTACTS
VIEWS
MAYOR'S MINUTE - 2/11/2025
MAYOR'S MINUTE - 2/25/2025
3,521
The "Prosper Mayor's Minute" is a concise
update provided by the mayor of
Prosper, offering important information
and updates about the Town's affairs.
4,854 Comparison Period
GRAPHIC DESIGN
38%
SOCIAL MEDIA
30%
WEBSITE UPDATES
28%
PHOTO REQUEST
2%
FORMS
2%SPRINKLER EVALUATION
51.1%
Town Services
26.2%
ROADS & SIDEWALKS
14.2%
PROPERTY MAINTENANCE
6.6%
POLICE DEPARTMENT
1.9%
COMMUNICATION HELP TICKETS
CHATBOT TOP TOPICS
MYPROSPER MOBILE APP
52 COMMUNICATION HELP TICKETS WERE SUBMITTED
TOPIC NUMBER OF MENTIONS
These are the top monthly topics that website
viewers request information on. These questions
are assessed and updated weekly to help viewers
find information with ease.
70% is the standard resolution rate for questions answered correctly.
Trash 33
Railroad Cameras 16
Road Projects 16
Field Status 9
SERVICE REQUESTS
SERVICE REQUESTS & APP DOWNLOADS
TOTAL REQUESTS
CLOSED REQUESTS
OPEN REQUESTS
NEW APP DOWNLOADS
TOTAL APP DOWNLOADS
6 0
19
1 02
7,937
7 9
70.17% Resolution Ra te
MEDIA COVERAGE
PRESS RELEASES
TOP COVERAGE
1.22K
1
MEDIA MENTIONS CAMPARISON763
Prosper Media Coverage for February 1 - February 7, 2025.
Prepare for a Fin-tastic Time at the Prosper Fishing Derby on February 22!
Prosper Media Coverage for February 8 - February 14, 2025
Prosper Media Coverage for February 15 - 21, 2025.
Prosper media coverage for February 22 - February 28, 2025.
MOST VISITED PAGES USER BREAKDOWN
Downtown Advisory Committee Meeting - February 3
HOA Presidents Meeting - February 13
Citizens Academy - February 20
Prosper Fishing Derby - February 22
Mayor’s Youth Advisory Council - February 26
Citizens Academy - February 27
Town of Prosper – A Place Where Everyone Matters
Cub Scouts Pack 2022
Folsom Elementary PTO
Windsong Ranch SEWA Group
Prosper Historical Society
PASO U12 Alliance FC
WGHS Silver Elite Booster Club
PASO U12 Alliance FC
North Dallas RC Club
Shawnee Trail Church of Christ
93,429
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT 96
COMMUNITY ROOM MEETINGS
Library Card Membership
Trash & Recycling – Town of Prosper
Employment
Join Prosper PD
Live Railroad Camera Feeds
Building Inspections
Recreation Programs40.1%
57.7%
PAGE VIEWS
OF USERS ACCESS OUR WEBSITE
USING A DESKTOP
OF USERS ACCESS OUR WEBSITE
USING A MOBILE DEVICE
COMPARISON PERIOD 97,635
COMPARISON PERIOD 40.1%
COMPARISON PERIOD 59.3%