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04.02.25 CEC Agenda PacketPage 1 of 2 ] Welcome to the Prosper Community Engagement Committee (CEC) meeting. Addressing the Community Engagement Committee (CEC): Those wishing to address the Community Engagement Committee must complete the Public Comment Form located on the Town website or in the meeting room. Please submit this form to the Board Chair or a staff person recording the minutes for the Board/Commission prior to the meeting. When called upon, please state your name and address for the record. In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not deliberate or vote on any matter that does not appear on the agenda. The Council/Board/Commission, however, may provide statements of fact regarding the topic, request the topic be included as part of a future meeting, and/or refer the topic to Town staff for further assistance. Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall observe the same rules of propriety, decorum, and good conduct applicable to members of the Committee. Any person making personal, impertinent, profane or slanderous remarks or who becomes boisterous while addressing the Committee or while attending the meeting shall be removed from the room, if so directed by the Mayor or presiding officer, and the person shall be barred from further audience before the Committee during that session of the meeting. Disruption of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code. 1. Call to Order / Roll Call. 2. Consider and act upon the minutes of the March 5, 2025, Community Engagement Committee (CEC) meeting. 3. Comments from the Public. 4. Brainstorming Ideas for Life in Prosper: a. New Resident Mailer Final b. “A Place Where Everyone Matters” Campaign 5. Discussion on Town Events: • Recent Events a. Mayor’s Coffee b. P-Town Throwdown • Upcoming Events a. Downtown Block Party b. National Day of Prayer 6. Discuss and receive updates regarding: AGENDA Community Engagement Committee (CEC) Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, April 2, 2025 6:00 PM Page 2 of 2 a. Community Engagement Activities b. MYAC Class of 2025 Updates 7. Discuss and consider “Now You Know Prosper.” 8. Discuss and consider “CEC Top 3” & Save the Date items. 9. Requests for future agenda items. 10. Adjourn. CERTIFICATION I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday, March 28, 2025, and remained so posted at least 72 hours before said meeting was convened. _______________________________ _________________________ Michelle Lewis Sirianni, Town Secretary Date Notice Removed Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult in closed session with its attorney and to receive legal advice regarding any item listed on this agenda. NOTICE Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with approval of a majority vote of the Town Council. NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569- 1011 at least 48 hours prior to the meeting time. Page 1 of 3 ] 1. Call to Order / Roll Call. The meeting was called to order at 6:05 p.m. Committee Members Present: Kristin Meier, Chair Andy Franco Kari Willis Gretchen Darby Kimberly Smith Annie Bunger Committee Members Absent: Stacy Cate Soprina Reeves, Vice Chair Jai Muthu Sean Boardman Darlene Morton Councilmembers Present: Jeff Hodges Marcus Ray Staff Members Present: Todd Rice, Communications Director Myrisa Petty, Community Engagement Coordinator Gary Landeck, Library Director 2. Consider and act upon the minutes of the February 5, 2025, Community Engagement Committee (CEC) meeting. Kari Willis made a motion and Andy Franco seconded the motion to approve the February 5, 2025 CEC minutes. The motion was approved unanimously. 3. Comments from the Public. There were no comments from the public. 4. Brainstorming Ideas for Life in Prosper. a. New Resident Website Walkthrough Ms. Petty shared the new Resident Resources site and demonstrated the suggested edits such as shortening the introduction paragraph. Council Member Ray has suggested in the Staff Directory section to hyperlink the department’s names rather than having a separate directory link below the name. Ms. Petty also demonstrated how the new webpage is featured on the home page of the MyProsper app to allow for quick and easy access. b. New Resident Mailer Draft The CEC liked the newer version of the revamped new resident mailer. These cards are sent out monthly to new residents from the town with a welcome letter from the CEC. They MINUTES Community Engagement Committee Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, March 5, 2025 Page 2 of 3 praised the additions of new photos but suggested a photo of downtown that still had the silos in the background. Ms. Darby suggested the addition of “and you matter to us” in the conclusion of the letter to better demonstrate the Town’s slogan of “A Place Where Everyone Matters.” c. Welcome Video Filming Members of the Community Engagement Committee starred in a video to be featured on the Resident Resources webpage. The video has the CEC welcoming residents to the website, encouraging them to sign up for the Resident Update e-newsletter and download the MyProsper app. The addition of the welcome video will complete the Resident Resources webpage for Town communications to begin marketing. 5. Community Engagement Committee Goals and Objectives Discussion Ms. Petty showed copies of the Scope and Purpose of the Community Engagement Committee created in 2021. As the committee has grown and developed since then, the committee wanted to review the initial goals and objectives and update if need be. The scope and purpose contained items such as: acting in an advisory capacity, identifying topics of interest, providing feedback on town events, serving as a focus group and serving as social media ambassadors for the Town. Upon review of the 2021 Scope and Purpose, the CEC felt like their goals and objectives still aligned with the initial decisions. The only updates to the scope and purpose would be administrative such as updating the number of members and the staff liaison titles. 6. Discussion on Town Events a. Recent Events. • Prosper Fishing Derby The Prosper Fishing Derby took place on Saturday, February 22nd at Frontier Park. This favorite annual event brought families together by the pond as young anglers competed for prizes for Most Fish Caught. Judges were on hand to track catches. Council Member Ray attended the event and said that it had a great turnout despite the weather and was filled with families making memories. b. Upcoming Events • Mayor’s Coffee An annual update held on March 12th with Mayor Bristol for Active Adults to learn more about what is happening around Prosper. • P-Town Throwdown Prosper’s annual Pickleball Tournament will be held March 29th at Reynolds Middle School Tennis Courts. It features a mixed doubles team format for players 18 and older with a choice of recreational and competitive divisions. • Downtown Block Party The Downtown Block Party will take place on April 5th in partnership with Unkle Bekah’s Inappropriate Trucker Hats. With live music from various bands, vendors, food trucks and more it is an opportunity for residents to enjoy some family fun for free with RSVP through Eventbrite. 7. Discuss and receive updates regarding: a. Community Engagement Activities Ms. Petty shared that the next session of the Mayor’s Fitness Challenge was underway starting March 1st. She also detailed that the Town of Prosper and the Town of Little Elm will be competing again in a challenge of 1,000 steps. Ms. Petty played the following videos from the Town’s communication department: Progress in Prosper, Windsong Park Survey and the Page 3 of 3 Library March Madness. Council Member Ray suggests taking out the shots of Frontier Park in the park survey video as it can lead to residents expecting this park to look like and have the same amenities as Frontier Park. Ms. Bunger suggested using the bare landscaping as a backdrop with the potential amenities listed on top. Ms. Willis suggests making some of the educational videos to be shorter and contain closed captions for those who watch videos without sound. The committee enjoyed the humor and visuals of the library’s March Madness video and suggested keeping the humor and fun in more videos. b. MYAC Class of 2025 Updates Ms. Petty gave an update on the Mayor’s Youth Advisory Council’s most recent meeting. In the February meeting, the council was able to tour the Prosper police station and talk with one of the officers. One of the projects the council is currently working on is a way to support Neighbors Nourishing Neighbors after the tragic fire in January. Their thoughts are to partner with local food establishments to donate a portion of proceeds to the food pantry. Four members of the youth council have also volunteered to star in a video to promote e-bike safety to be played on Prosper ISD’s video announcements. 8. Discuss and consider “Now You Know Prosper.” Ms. Petty detailed the communication team’s plans for upcoming educational videos about Prosper. Upcoming is a video showing the new Resident Resources site. Ms. Petty also played published videos for Household Hazardous Waste and the Prosper Super Stars from the Town’s social media accounts. 9. Discuss and consider “CEC Top 3” & Save the Date Items. The Committee recommended the following for the CEC Top 3 this month: • Spring Clean Up • P-Town Throwdown • Downtown Block Party 10. Requests for future agenda items. The Committee requested the following for future agenda items • Brainstorm for “A Place Where Everyone Matters” Campaign • Providing a “One Stop Shop” Graphic for the committee to help promote the resident resources webpage 11. Adjourn. The meeting was adjourned at 7:31 p.m. on March 5, 2025. These minutes were approved on April 2, 2025. APPROVED ________________________ Kristin Meier, Chair ATTESTED ________________________ Todd Rice, Communications Director TOWN OF PROSPER SNAPSHOT 378 49 59 324,722 330,164 15,436 27,293 874 54,707 978,094 1,128,927112,4421,596486 Communications Report February 2025 TOWN OF PROSPER FACEBOOK Impressions: The number of times content was displayed to someone's feed. Reach: The number of people who see the content. VIEW TOP POST Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.) POSTS POSTS ENGAGEMENTS IMPRESSIONS COMBINED ACCOUNTS VIEW FEBRUARY 2025 COMBINED SOCIAL ACCOUNTS REPORT NEW FOLLOWERS FOLLOWERS ENGAGEMENTS IMPRESSIONS 2 3,100 GAINED 207 NEW FACEBOOK FOLLOWERS PREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 30 59 28,403 66,617 326,979 379,189 PROSPER POLICE FACEBOOK PROSPER FIRE RESCUE FACEBOOK POSTS ENGAGEMENTS IMPRESSIONS FOLLOWERS FOLLOWERS 22 ,8 3 6 1 1,566 GAINED 180 NEW FACEBOOK FOLLOWERS GAINED 26 NEW FACEBOOK FOLLOWERS VIEW TOP POST 11 23 1,767 1,708 42,616 54,500 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD VIEW TOP POST PROSPER PARKS & RECREATION FACEBOOK PROSPER COMMUNITY LIBRARY FACEBOOK FOLLOWERS FOLLOWERS 8 ,5 7 1 5,3 40 GAINED 19 NEW FACEBOOK FOLLOWERS GAINED 38 NEW FACEBOOK FOLLOWERS VIEW TOP POST VIEW TOP POST 3,711 2,991 142,906 54,075 38 40 POSTS ENGAGEMENTS IMPRESSIONS 43 38 688 359 21,469 15,447 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 28 20 9 5 ,9 05 X TOWN OF PROSPER PROSPER POLICE PROSPER FIRE RESCUE TWEETS TWEETS TWEETS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS IMPRESSIONS IMPRESSIONS IMPRESSIONS 3 9 1 ,0 8 1 21 7 6 ,2 75 3 ,8 1 7 INSTAGRAM 5,173 7,209 2,415 FOLLOWERS VIEW TOP POST VIEW TOP POST VIEW TOP POST 5,160 Comparison Period 7,181 Comparison Period 2,408 Comparison Period FOLLOWERS FOLLOWERS 9,208 2,119 767 90 79,230 46 18 1,273 11,831 31,012 128 503 FOLLOWERS FOLLOWERS FOLLOWERS IMPRESSIONS IMPRESSIONS IMPRESSIONS POSTS POSTS POSTS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS WINTER WEATHER PREPARDNESS PUBLIC AVDISORY JAPANESE STORY TIME 4k PEOPLE REACHED 18 PEOPLE REACHED 83 PEOPLE REACHED 69 LIKES 101 SHARES 48 LIKES 18 LIKES 3 COMMENTS 26 SHARES 0 COMMENTS TOWN OF PROSPER PROSPER POLICE COMMUNITY LIBRARY NEXTDOOR LINKEDIN 17,196 9,587 1,601 5 1,1992,959 13 10,367 1,559 MEMBERS FOLLOWERS CLAIMED HOUSEHOLDS POSTS IMPRESSIONS IMPRESSIONS POSTS ENGAGEMENTS POST CLICKS TOWN OF PROSPER VIDEOS MAYOR'S MINUTE E-NEWS 10 2 Progress in Prosper: US 380 E-Bike Safety in Prosper Prosper Fishing Derby Now You Know Prosper! “How do I dispose of household hazardous waste?” Update: New Lower Pressure Waterline West of Coit Road Happy Valentine’s Day Prosper! Thank You for a Fantastic Prosper Fishing Derby! North Collin County Neighborhood Conference! UPDATE: 2/27/2025 - DNT Phase 4A Prosper Community Library Book Bracket Challenge NEW VIDEOS RESIDENT UPDATE EMPLOYEE EDITION PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR| HOA MONTHLY NEWSLETTER THE LANDSCAPE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT 67 % 57 % 90 % 7 4 % 4% 8% 8% 6% 4 1 1 1 5,059 457 190 1,730 CONTACTS CONTACTS CONTACTS CONTACTS VIEWS MAYOR'S MINUTE - 2/11/2025 MAYOR'S MINUTE - 2/25/2025 3,521 The "Prosper Mayor's Minute" is a concise update provided by the mayor of Prosper, offering important information and updates about the Town's affairs. 4,854 Comparison Period GRAPHIC DESIGN 38% SOCIAL MEDIA 30% WEBSITE UPDATES 28% PHOTO REQUEST 2% FORMS 2%SPRINKLER EVALUATION 51.1% Town Services 26.2% ROADS & SIDEWALKS 14.2% PROPERTY MAINTENANCE 6.6% POLICE DEPARTMENT 1.9% COMMUNICATION HELP TICKETS CHATBOT TOP TOPICS MYPROSPER MOBILE APP 52 COMMUNICATION HELP TICKETS WERE SUBMITTED TOPIC NUMBER OF MENTIONS These are the top monthly topics that website viewers request information on. These questions are assessed and updated weekly to help viewers find information with ease. 70% is the standard resolution rate for questions answered correctly. Trash 33 Railroad Cameras 16 Road Projects 16 Field Status 9 SERVICE REQUESTS SERVICE REQUESTS & APP DOWNLOADS TOTAL REQUESTS CLOSED REQUESTS OPEN REQUESTS NEW APP DOWNLOADS TOTAL APP DOWNLOADS 6 0 19 1 02 7,937 7 9 70.17% Resolution Ra te MEDIA COVERAGE PRESS RELEASES TOP COVERAGE 1.22K 1 MEDIA MENTIONS CAMPARISON763 Prosper Media Coverage for February 1 - February 7, 2025. Prepare for a Fin-tastic Time at the Prosper Fishing Derby on February 22! Prosper Media Coverage for February 8 - February 14, 2025 Prosper Media Coverage for February 15 - 21, 2025. Prosper media coverage for February 22 - February 28, 2025. MOST VISITED PAGES USER BREAKDOWN Downtown Advisory Committee Meeting - February 3 HOA Presidents Meeting - February 13 Citizens Academy - February 20 Prosper Fishing Derby - February 22 Mayor’s Youth Advisory Council - February 26 Citizens Academy - February 27 Town of Prosper – A Place Where Everyone Matters Cub Scouts Pack 2022 Folsom Elementary PTO Windsong Ranch SEWA Group Prosper Historical Society PASO U12 Alliance FC WGHS Silver Elite Booster Club PASO U12 Alliance FC North Dallas RC Club Shawnee Trail Church of Christ 93,429 COMMUNITY ENGAGEMENT COMMUNITY ENGAGEMENT 96 COMMUNITY ROOM MEETINGS Library Card Membership Trash & Recycling – Town of Prosper Employment Join Prosper PD Live Railroad Camera Feeds Building Inspections Recreation Programs40.1% 57.7% PAGE VIEWS OF USERS ACCESS OUR WEBSITE USING A DESKTOP OF USERS ACCESS OUR WEBSITE USING A MOBILE DEVICE COMPARISON PERIOD 97,635 COMPARISON PERIOD 40.1% COMPARISON PERIOD 59.3%