02.05.25 CEC Agenda PacketPage 1 of 2
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Welcome to the Prosper Community Engagement Committee (CEC) meeting.
Addressing the Community Engagement Committee (CEC):
Those wishing to address the Community Engagement Committee must complete the Public
Comment Form located on the Town website or in the meeting room.
Please submit this form to the Board Chair or a staff person recording the minutes for the
Board/Commission prior to the meeting. When called upon, please state your name and address
for the record.
In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not
deliberate or vote on any matter that does not appear on the agenda. The
Council/Board/Commission, however, may provide statements of fact regarding the topic, request
the topic be included as part of a future meeting, and/or refer the topic to Town staff for further
assistance.
Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall
observe the same rules of propriety, decorum, and good conduct applicable to members of the
Committee. Any person making personal, impertinent, profane or slanderous remarks or who
becomes boisterous while addressing the Committee or while attending the meeting shall be
removed from the room, if so directed by the Mayor or presiding officer, and the person shall be
barred from further audience before the Committee during that session of the meeting. Disruption
of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code.
1. Call to Order / Roll Call.
2. Consider and act upon the minutes of the January 8, 2025, Community
Engagement Committee (CEC) meeting.
3. Comments from the Public.
4. Brainstorming Ideas for Life in Prosper:
a. New Resident Website Walkthrough
b. New Resident Mailer Draft
c. Welcome Video Filming
5. CEC/Parks Board Special Meeting Recap and consider and act upon the
minutes of the January 29, 2025, Community Engagement Committee (CEC)
and Parks and Recreation Board Joint Meeting.
6. Discussion on Town Events:
a. Upcoming Events
• Prosper Fishing Derby
• Mayor’s Coffee
AGENDA
Community Engagement Committee (CEC)
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, February 5, 2025
6:00 PM
Page 2 of 2
7. Discuss and receive updates regarding:
a. Community Engagement Activities
b. MYAC Class of 2025 Updates
8. Discuss and consider “Now You Know Prosper.”
9. Discuss and consider “CEC Top 3” & Save the Date items.
10. Requests for future agenda items.
11. Adjourn.
CERTIFICATION
I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper
Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily
accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on
Friday, January 31, 2025, and remained so posted at least 72 hours before said meeting was
convened.
_______________________________ _________________________
Michelle Lewis Sirianni, Town Secretary Date Notice Removed
Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult
in closed session with its attorney and to receive legal advice regarding any item listed on this agenda.
NOTICE
Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited
to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with
approval of a majority vote of the Town Council.
NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair
accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569-
1011 at least 48 hours prior to the meeting time.
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1. Call to Order / Roll Call. The meeting was called to order at 6:00 p.m.
Committee Members Present:
Kristin Meier, Chair
Soprina Reeves, Vice Chair
Darlene Morton
Jai Muthu
Kimberly Smith
Andy Franco
Stacy Cate
Committee Members Absent:
Kari Willis
Gretchen Darby
Annie Bunger
Councilmembers Present:
Jeff Hodges
Amy Bartley
Staff Members Present:
Todd Rice, Communications Director
Myrisa Petty, Community Engagement Coordinator
2. Consider and act upon the minutes of the November 6, 2024 and December 4, 2024,
Community Engagement Committee (CEC) meeting.
Stacy Cate made a motion and Kimberly Smith seconded the motion to approve the
November 6, 2024 and December 4, 2024 CEC minutes. The motion was approved
unanimously.
3. Comments from the Public.
There were no comments from the public.
4. Election for CEC Chair and Vice Chair
Stacy Cate nominated Kristin Meier for Chair. Kimberly Smith nominated Soprina Reeves for
the position of Vice Chair. The nominations were approved unanimously.
5. Brainstorming Ideas for Life in Prosper. (BK)
a. Activities for Active Seniors
The Committee was asked for suggestions for activities or events for the town’s active senior
community. MS. Cate suggested a partnership with ProsperISD that existed previously
where high school students could sign up for a mentor program with adults in the community.
She notes that they struggle to find enough mentors each year. The partnerships of student
to adult are made based on what the student is interested in. Council Member Bartley
suggested an educational program where active seniors can teach younger citizens book
MINUTES
Community Engagement Committee
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, January 8, 2025
Page 2 of 3
and street smarts. Council Member Hodges and Ms. Morton both agree that it would be a
mutually beneficial program. Ms. Reeves mentions a need for a senior community in
Prosper. It is suggested to attend an existing event for active seniors to gauge what they
would be interested in. The committee suggests looking into what other municipalities such
as Mckinney are doing for their senior programs. Ms. Reeves also suggests an “Aging” Fair
where information about transitions such as Alzheimer’s and signing up for Medicare.
Council Member Bartley suggests a survey or focus group for active seniors using the
contact information for those who have attended past events with the parks department. Mr.
Muthu suggest being very specific with marketing when it comes to the different
demographics and seeing if promotional materials can be displayed on TVs in older
communities and their newsletters.
b. Incorporating “A Place Where Everyone Matters”
Ms. Smith strongly suggests utilizing the town slogan more into the marketing for the town.
She mentions it feels like an afterthought. Ms. Petty asks the committee for feedback in
rewriting the new resident letters that are sent out each month. Edits suggested included
changing the QR code on the letter from the CEC homepage to the New Resident Website
as well as utilizing the back of the letter for department contact information.
6. Discussion on Town Events
a. Recent Events
• Prosper Christmas Festival
• The event was held December 7 at Prosper Town Hall. Festivities included Santa’s
Workshop, Kids Christmas Shoppe, Kid Zone, Santa's Selfie Station, Community
Stage performances, cookie decorating and twinkling exhibits packed with gifts and
goodies for sale. The event continued on despite the rain which gave way for small
attendance. Council Member Bartley asks the committee if they thought it would be
too hard to ask for residents to come back if it rains out again for the Christmas tree
lighting and drone show. The committee felt it would be a good idea to try and gauge
the public’s interest in the result of inclement weather.
.
b. Upcoming Events
• CEC/Parks Board Special Meeting
A special meeting between the Community Engagement Committee and the Parks
and Recreation Board on Wednesday, January 29th. This meeting will entail
Community Engagement Committee’s suggestions for future Town Events for the
Parks and Recreation Board consideration.
• Prosper Fishing Derby
The Prosper Fishing Derby will take place on Saturday, February 22nd at Frontier
Park. This favorite annual event brings families together by the pond as young
anglers compete for prizes for Most Fish Caught. Judges will be on hand to track
catches, and winners in age categories up to 14 will be recognized at the event’s
end. The Derby is free and no registration is required.
7. Discuss receive updates regarding:
a. Community Engagement Activities
Ms. Petty shared a preview video for the Annual Update showcasing the growth of Prosper.
Ms. Petty also mentioned that Citizens Academy registration has opened and was already
almost full. She shared the calendar for the 2025 Citizens Academy. Ms. Petty also gave a
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brief overview of the upcoming rescheduled Partners in Faith meeting which will include a
condensed annual update from Mayor Bristol.
b. MYAC Class of 2025 Updates
Ms. Petty gave an update about the 2025 MYAC class including a synopsis of their most
recent class day where the Mayor’s Youth Advisory Council was given a tour of Central Fire
Station and had a guest speaker from the University of Texas at Dallas. The Youth Council
did vote on subcommittees and have created a public relations and a community
engagement/volunteer subcommittee. Their future dates and locations were shared with the
CEC to show they will be touring the police department, attend a networking event with other
towns and view parks facilities before graduation.
8. Discuss and consider “Now You Know Prosper” Top 3. (BK)
Mr. Rice gave an update on the upcoming “Now You Know Prosper” projects which included
the planning for New to Prosper, Saturday Bulk Drop Off, and a Meet the Leadership of
Prosper videos.
9. Discuss and consider “CEC Top 3” & Save the Date Items (BK).
The Committee recommended the following for the CEC Top 3 this month:
• Bulk Trash Pick Up Educational Campaign
• Prosper Fishing Derby
• State of the Community
10. Requests for future agenda items.
The Committee did not have requests for agenda items.
11. Adjourn.
The meeting was adjourned at 6:58 p.m. on January 8, 2025.
These minutes were approved on February 5, 2025.
APPROVED
________________________
Kristin Meier, Chair
ATTESTED
________________________
Todd Rice, Communications Director
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Call to Order / Roll Call.
The meeting was called to order at 5:38 p.m.
Parks & Recreation Board Members Present:
Daniel Knox, Chair
Bob Benson, Vice Chair
Kari Castro
Kyle LaFerney
Parks & Recreation Board Members Absent:
John Metcalf
Valerie Little
Kim Shamsy
CEC Committee Members Present:
Kristin Meier, Chair
Soprina Reeves, Vice Chair
Kimberly Smith
Kari Willis
Andy Franco
Sean Boardman
Committee Members Absent:
Stacy Cate
Jai Muthu
Darlene Morton
Gretchen Darby
Annie Bunger
Councilmembers Present:
Amy Bartley
Staff Members Present:
Todd Rice, Communications Director
Myrisa Petty, Community Engagement Coordinator
Robyn Battle, Executive Director
Dan Baker, Parks and Recreation Director
3. Discussion Regarding Town Events.
Ms. Meier shared the role of the Community Engagement Committee. They consider
themselves a think tank for the Town by providing feedback from residents and
brainstorming ways for the town to better engage with residents. Council Member Bartley
mentioned that the CEC had met in September and October in 2024 to talk about the special
events calendar and suggestions for 2025. Mr. LaFerney gave a brief overview of the special
events and the audiences they were targeting. Ms. Castro gave insight into the behind the
scenes workings of event planning. Mr. Baker mentioned how a goal of his and the Parks
Board is to be able to finalize and present the special events calendar to follow the fiscal
year rather than the traditional calendar year. Because of this, the decisions for the next
year’s events tend to be decided the summer before for budgeting purposes. Ms. Willis
MINUTES
Parks and Recreation Board and
Community Engagement Committee
Joint Work Session
Prosper Town Hall, Council Chambers
250 W. First Street, Prosper, Texas
Page 2 of 2
commented on how 2024 felt very fall heavy with events and that residents, in particular
parents, got burned out. Mr. Knox pointed out that the upcoming Downtown Block Party in
the spring and the lack of Freedom Fest should allow for two large music based event
spaced out throughout the year rather than one right after the other. Ms. Smith asked about
a cultural aspect being added to a special event to show off the diversity of Prosper. Mr.
Benson shared that it is planned to be integrated into Celebrate Prosper with the thought of
being similar to the community stage at the Christmas Festival. Mr. Baker asked the CEC to
suggest talent if they know them and to share contact information if they can so it is easier
for staff to book diverse acts. It was mentioned that sharing the contact information allows for
saved time and better productivity. Ms. Willis asked if there are plans for more events in
downtown to which Mr. Baker answered that they are in talks with a third-party vendor to
start having various sip and shop and night markets downtown in 2025. Ms. Reeves inquires
about the Active Adult Fair and mentioned that the CEC had brought up that exact type of
event as something to be available for active adult residents in Prosper. Mr. Baker gave a
brief background on the Active Adult Fair and how it was very well attended in 2024. Both the
CEC and the Parks board commented that they enjoyed talking face to face to better
understand the reasoning for suggestions and decisions behind the events. The
conversation was productive and yielded several ideas to improve communication, including
sharing notes from each CEC meeting with the Parks & Recreation Staff, and developing a
process for the CEC to initiate new ideas with the PARB. Ms. Battle suggested having a
face to face work session biannually to continue the conversation with CEC and Parks
regarding resident feedback. Both committees agreed and suggested meetings for February
and September to become the schedule each year.
4. Adjourn.
The meeting was adjourned at 6:58 p.m. on January 29, 2025.
These minutes were approved on February 5, 2025.
APPROVED
________________________
Daniel Knox, Chair, Parks and Recreation Board
APPROVED
________________________
Kristin Meier, Chair, Community Engagement Committee
ATTESTED
________________________
Robyn Battle, Executive Director
TOWN OF PROSPER
SNAPSHOT 406
51 55
153,048 244,660
8,837 11,621
603 46,556 708,026
693,46646,790530380
Communications Report
December 2024
TOWN OF PROSPER FACEBOOK
Impressions: The number of times content was displayed to someone's feed.
Reach: The number of people who see the content.
VIEW TOP POST
Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.)
POSTS
POSTS
ENGAGEMENTS
IMPRESSIONS
COMBINED ACCOUNTS
VIEW DECEMBER 2024 COMBINED SOCIAL ACCOUNTS REPORT
NEW FOLLOWERS
FOLLOWERS
ENGAGEMENTS IMPRESSIONS
22,278
GAINED 157 NEW
FACEBOOK FOLLOWERS
PREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
24 30
22,669 25,439
267,574 242,350
PROSPER POLICE FACEBOOK
PROSPER FIRE RESCUE FACEBOOK
POSTS
ENGAGEMENTS
IMPRESSIONS
FOLLOWERS
FOLLOWERS
21,739
11,460
GAINED 43 NEW
FACEBOOK FOLLOWERS
GAINED 29 NEW
FACEBOOK FOLLOWERS
VIEW TOP POST
16 17
3,095 2,991
44,930 37,082
POSTS
ENGAGEMENTS
IMPRESSIONS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
VIEW TOP POST
PROSPER PARKS & RECREATION FACEBOOK
PROSPER COMMUNITY LIBRARY FACEBOOK
FOLLOWERS
FOLLOWERS
8,402
5,300
GAINED 11 NEW
FACEBOOK FOLLOWERS
GAINED 51 NEW
FACEBOOK FOLLOWERS
VIEW TOP POST
VIEW TOP POST
6,169 1,891
59,908 34,469
51 42
POSTS
ENGAGEMENTS
IMPRESSIONS
31 27
715 323
18,544 15,099
POSTS
ENGAGEMENTS
IMPRESSIONS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
16 222 6,811
X
TOWN OF PROSPER
PROSPER POLICE
PROSPER FIRE RESCUE
TWEETS
TWEETS
TWEETS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
16
6
316
67
8,128
1,500
INSTAGRAM
5,128
7,139
2,399
FOLLOWERS
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
5,099 Comparison Period
7,117 Comparison Period
2,398 Comparison Period
FOLLOWERS
FOLLOWERS
8,930
2,041
243
129 121,574
42
16
2,702
8.585
4,492
117
130
FOLLOWERS
FOLLOWERS
FOLLOWERS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
POSTS
POSTS
POSTS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
HOLIDAY LIGHT SHOW HOLIDAY SHOPPING SAFETY TIPS HAPPY HOLIDAYS
7.2k PEOPLE REACHED 3.8k PEOPLE REACHED 31 PEOPLE REACHED
485 LIKES
124 SHARES
87 LIKES 23 LIKES
20 COMMENTS
17 SHARES 3 COMMENTS
TOWN OF PROSPER PROSPER POLICE COMMUNITY LIBRARY
NEXTDOOR
LINKEDIN
16,968 9,479 5,288 16
9472,801 11 10,829 1,403
MEMBERS
FOLLOWERS
CLAIMED HOUSEHOLDS
POSTS
IMPRESSIONS
IMPRESSIONS
POSTS
ENGAGEMENTS POST CLICKS
TOWN OF PROSPER VIDEOS MAYOR'S MINUTE
E-NEWS
9 1
Prosper Christmas Festival 2024
Drone Safety Program
Prosper Police Officers Join Shop With a Cop
Holiday Shopping Safety Tips from Prosper PD
Who Wrapped it Best?
Prosper PD and Fire Rescue Holiday Light Show
Roadway Update: Windsong Parkway at US 380
Update: On First Street from DNT to Stuber Elementary
2024 Season Comes to an End
NEW VIDEOS
RESIDENT UPDATE
EMPLOYEE EDITION
PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR|
HOA MONTHLY NEWSLETTER
THE LANDSCAPE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
69%
63%
61%
73%
4%
4%
3%
6%
4
1
1
1
4,754
429
187
1,745
CONTACTS
CONTACTS
CONTACTS
CONTACTS
ENGAGEMENTS 20
VIEWS
MAYOR'S MINUTE - 12/10/2024
3,050
The "Prosper Mayor's Minute" is a concise
update provided by the mayor of Prosper,
offering important information and
updates about the Town's affairs.
4,689 Comparison Period
GRAPHIC DESIGN
35.7%
SOCIAL MEDIA
31%
WEBSITE UPDATES
28.6%
PHOTO REQUEST
2.4%
FORMS
2.4%
ROADS & SIDEWALKS
44.4%
PROPERTY MAINTENANCE
25.9%
SPRINKLER EVALUATION
14.8%
POLICE DEPARTMENT
7.4%
PARKS
7.4%
COMMUNICATION HELP TICKETS
CHATBOT TOP TOPICS
MYPROSPER MOBILE APP
45 COMMUNICATION HELP TICKETS WERE SUBMITTED
TOPIC NUMBER OF MENTIONS
These are the top monthly topics that website
viewers request information on. These questions
are assessed and updated weekly to help viewers
find information with ease.
70% is the standard resolution rate for questions answered correctly.
Trash 46
Library 18
Christmas Festival 16
Court Date 13
Lakewood Park 7
SERVICE REQUESTS
SERVICE REQUESTS & APP DOWNLOADS
TOTAL REQUESTS
CLOSED REQUESTS
OPEN REQUESTS
NEW APP DOWNLOADS
TOTAL APP DOWNLOADS
29
1
61
7,655
30
80.06% Resolution Rate
MEDIA COVERAGE
PRESS RELEASES
TOP COVERAGE
667
0
MEDIA MENTIONS CAMPARISON
1.16K
Prosper media coverage for November 30 - December 6, 2024.
Prosper media coverage for December 7 - December 13, 2024.
Prosper Media Coverage for December 14 - December 20, 2024.
Prosper media coverage for December 21 - December 27, 2024.
Prosper media coverage for December 28, 2024 - January 3, 2025.
MOST VISITED PAGES USER BREAKDOWN
Sensory Santa Photos- December 2
Downtown Advisory Committee Meeting - December 2
Community Engagement Committee - December 4
Prosper Christmas Festival - December 7
MYAC Meeting - December 11
Board and Commission Reception - December 12
Red Kettle Challenge - December 14
Town of Prosper – A Place Where Everyone Matters
Blocked for Christmas Festival - Dec. 2 - Dec. 9
Prosper Historical Society
86,031
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT 27
COMMUNITY ROOM MEETINGS
Library Card Membership
Trash & Recycling – Town of Prosper
Prosper Police Department
Prosper Police Department
Prosper Christmas Festival
Join Prosper PD
Live Railroad Camera Feeds
Building Inspections
37.6%
62.4%
PAGE VIEWS
OF USERS ACCESS OUR WEBSITE
USING A DESKTOP
OF USERS ACCESS OUR WEBSITE
USING A MOBILE DEVICE
COMPARISON PERIOD 101,485
COMPARISON PERIOD 38.0%
COMPARISON PERIOD 62.0%