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11.06.24 CEC Agenda Packet Page 1 of 2 ] Welcome to the Prosper Community Engagement Committee (CEC) meeting. Addressing the Community Engagement Committee (CEC): Those wishing to address the Community Engagement Committee must complete the Public Comment Form located on the Town website or in the meeting room. Please submit this form to the Board Chair or a staff person recording the minutes for the Board/Commission prior to the meeting. When called upon, please state your name and address for the record. In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not deliberate or vote on any matter that does not appear on the agenda. The Council/Board/Commission, however, may provide statements of fact regarding the topic, reque st the topic be included as part of a future meeting, and/or refer the topic to Town staff for further assistance. Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall observe the same rules of propriety, decorum, and good conduct applicable to members of the Committee. Any person making personal, impertinent, profane or slanderous remarks or who becomes boisterous while addressing the Committee or while attending the meeting shall be removed from the room, if so directed by the Mayor or presiding officer, and the person shall be barred from further audience before the Committee during that session of the meeting. Disruption of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code. 1. Call to Order / Roll Call. 2. Consider and act upon the minutes of the October 2, 2024, Community Engagement Committee (CEC) meeting. 3. Comments from the Public. 4. Brainstorming Ideas for Life in Prosper: a. CEC Hand Off Discussion b. Historical Downtown Prosper Event Brainstorm 5. Discussion on Town Events (BK) a. Recent Events • Celebrate Prosper b. Upcoming Events • Veterans Day Honor Run • Lakewood Park Ribbon Cutting • Christmas Festival c. Logistics for a Serve Prosper event. (AB) AGENDA Community Engagement Committee (CEC) Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, November 6, 2024 6:00 PM Page 2 of 2 d. 2025 Event Calendar Discussion Update (MP) 6. Discuss and receive updates regarding: a. Community Engagement Activities (MP) b. MYAC Class of 2025 Updates (MP) 7. Discuss and consider “Now You Know Prosper” Top 3. (BK) 8. Discuss and consider “CEC Top 3” & Save the Date items. (BK) 9. Requests for future agenda items. 10. Adjourn. CERTIFICATION I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday, November 1, 2024 and remained so posted at least 72 hours before said meeting was convened. _______________________________ _________________________ Michelle Lewis Sirianni, Town Secretary Date Notice Removed Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult in closed session with its attorney and to receive legal advice regarding any item listed on this agenda. NOTICE Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with approval of a majority vote of the Town Council. NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569 - 1011 at least 48 hours prior to the meeting time. Page 1 of 3 ] 1. Call to Order / Roll Call. The meeting was called to order at 6:02 p.m. Committee Members Present: Brent Kirby, Chair Kristin Meier, Vice-Chair Andy Franco Jai Muthu Stacy Cate Kari Willis Darlene Morton Soprina Reeves Annie Bunger Committee Members Absent: Gretchen Darby Kimberly Smith Councilmembers Present: Jeff Hodges Amy Bartley Staff Members Present: Todd Rice, Communications Director Myrisa Petty, Community Engagement Coordinator 2. Consider and act upon the minutes of the September 4, 2024, Community Engagement Committee (CEC) meeting. Kristin Meier made a motion and Andy Franco seconded the motion to approve the September 4, 2024 CEC minutes. The motion was approved unanimously. 3. Comments from the Public. There were no comments from the public. 4. Brainstorming Ideas for Life in Prosper. (BK) a) Update 2024 – 2025 MYAC Application Status Mrs. Petty updated on the total number of applications for this year’s class. There were 60 total applications with 43 being eligible. Committee members Ms. Smith, Ms. Meier, and Ms. Cate acted as the selecting committee to decide on the 20 students who would make it into the Mayor’s Youth Advisory Council. The selecting committee has suggested for future application processes to do away with teacher recommendations and ask for a resume instead. Ms. Petty notes that there were several students who were ineligible for selection due to missing teacher recommendations. b) Update on MyProsper App Messaging System MINUTES Community Engagement Committee Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, October 2, 2024 Page 2 of 3 Ms. Petty gave an update on the new messaging system within the MyProsper app which includes push notification, email and text notification. A content calendar was shared with the committee to see the planned notifications for the rest of the year. Ms. Willis suggests pushing a notification up in the calendar so it would not conflict with holidays. c. CEC Hand Off Discussion This item was pushed to the next meeting. 5. Discussion of Downtown Historical Marker Project. (TR) Mr. Rice is moving to gathering quotes for vendors for the bronze plaques. The Downtown Committee approved the CEC suggestion of bronze and sizing. Mr. Rice is also moving forward with code approval and approval from the businesses. The committee suggests MYAC involvement in the advertising when these plaques are live. 6. Discuss and feedback on Town Events (BK) a. Upcoming Events • Celebrate Prosper The event will be held on October 5 at Frontier Park. Following the CEC’s recommendations at the June 2024 meeting, Town staff presented the ideas to the Town Council, who concurred with the recommendations, including the addition of a New Resident component to Celebrate Prosper and possibly adding vendors, a “battle-of-the bands,” an art show, and possible barbecue cookoff as future enhancements to the event. Mr. Ray has suggested a slight change to the orange used in Celebrate Prosper branding so it isn’t as similar to neighboring towns. Ms. Smith proposed opening acts from around town and potentially cultural performances for future music centric events. • Veterans Day Honor Run The event will be held on November 9 at Frontier Park. The run has been expanded to include three distances. Mr. Ray has suggested getting Prosper ISD JROTC and track teams involved in this year's event. Ms. Meier suggests better advertising for the memorial fundraiser and pushing the fun run in a video with Prosper ISD JROTC. • Prosper Christmas Festival The event will be held December 7 at Prosper Town Hall. Festivities include Santa’s Workshop, Kids Christmas Shoppe, Horse-drawn Carriage Rides, Kid Zone, Santa's Selfie Station, Community Stage performances, cookie decorating and twinkling exhibits packed with gifts and goodies for sale. b. Discussion on a Serve Prosper event (TR) This item was pushed to the next meeting. c. 2025 Event Calendar Discussion Council Member Bartley gave a rundown of the events and the committees goal for brainstorming the 2025 calendar. Mr. Kirby lead the committee in looking at attendance numbers for 2024 events. Mr. Muthu mentions that locations of events should look to the west side since most events do take place on the east side. Ms. Meier mentions that this can affect attendance because of traffic, construction and convenience. Ms. Bunger spoke to making events mobile but to keep staff time and compensations in mind. The committee suggests moving National Day of Prayer to the evening to boost attendance. The committee identified their top events to be Pride in the Sky, Freedom Fest and the Prosper Christmas Page 3 of 3 Festival. Council Member Bartley suggests combining Celebrate Prosper with P-Town Throwdown or Coffee & Chrome. The committee notes that a lot of the smaller events are niche and highly suggest moving a larger event such as Celebrate Prosper to the start of the year. It was noted that the fall is oversaturated and residents, in particular parents, feel burned out. Ms. Willis suggests pulling Paws on Broadway and Movie Night all together with Ms. Bunger agreeing. When Raymond Community Park is opened, the committee suggests moving P-Town Throwdown there as an inaugural event. Mr. Kirby suggests keeping some events downtown to keep the small-town feel. The committee agrees that bigger events, spread out is better. 7. Discuss receive updates regarding: a. Community Engagement Activities Mr. Rice suggests shifts for the CEC to volunteer at events so they can assist for a short time but still enjoy the event. The committee liked the idea. 8. Discuss and consider “Now You Know Prosper” Top 3. (BK) Mr. Rice gave an update on the upcoming “Now You Know Prosper” project. 9. Discuss and consider “CEC Top 3” & Save the Date Items (BK). The Committee recommended the following for the CEC Top 3 this month: • Celebrate Prosper • Veterans Day Honor Run • Prosper Christmas Festival 10. Requests for future agenda items. • Logistics for Serve Prosper • Discussion of Historical Downtown Event • CEC Handoff Discussion 11. Adjourn. The meeting was adjourned at 7:38 p.m. on October 2, 2024. These minutes were approved on November 6, 2024. APPROVED ________________________ Brent Kirby, Chair ATTESTED ________________________ Todd Rice, Communications Director TOWN OF PROSPER SNAPSHOT 380 56 58 361,416 409,008 18,322 15,912 1,382 114,382 1,084,430 811,11046,457699380 Communications Report September 2024 TOWN OF PROSPER FACEBOOK Impressions: The number of times content was displayed to someone's feed. Reach: The number of people who see the content. VIEW TOP POST Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.) POSTS POSTS ENGAGEMENTS IMPRESSIONS COMBINED ACCOUNTS VIEW SEPTEMBER 2024 COMBINED SOCIAL ACCOUNTS REPORT NEW FOLLOWERS FOLLOWERS ENGAGEMENTS IMPRESSIONS 2 1 ,6 1 5 GAINED 102 NEW FACEBOOK FOLLOWERS PREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 46 24 81,442 18,729 463,148 191,484 PROSPER POLICE FACEBOOK PROSPER FIRE RESCUE FACEBOOK POSTS ENGAGEMENTS IMPRESSIONS FOLLOWERS FOLLOWERS 2 1 ,3 9 1 1 1,335 GAINED 376 NEW FACEBOOK FOLLOWERS GAINED 26 NEW FACEBOOK FOLLOWERS VIEW TOP POST 19 17 5,247 3,494 39,830 41,402 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD VIEW TOP POST PROSPER PARKS & RECREATION FACEBOOK PROSPER COMMUNITY LIBRARY FACEBOOK FOLLOWERS FOLLOWERS 8 ,2 9 5 5,2 51 GAINED 22 NEW FACEBOOK FOLLOWERS GAINED 52 NEW FACEBOOK FOLLOWERS VIEW TOP POST VIEW TOP POST 1,199 1,454 35,565 37,822 49 53 POSTS ENGAGEMENTS IMPRESSIONS 34 26 548 851 19,127 22,090 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 28 4 ,0 3 5 5 ,5 18 X TOWN OF PROSPER PROSPER POLICE PROSPER FIRE RESCUE TWEETS TWEETS TWEETS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS IMPRESSIONS IMPRESSIONS IMPRESSIONS 27 12 45 0 7 0 2 7 ,4 7 6 2 ,2 4 9 INSTAGRAM 5,128 7,121 2,418 FOLLOWERS VIEW TOP POST VIEW TOP POST VIEW TOP POST 5,094 Comparison Period 7,006 Comparison Period 2,405 Comparison Period FOLLOWERS FOLLOWERS 8,570 1,965 154 98,883 35 2,424 7,129 84 FOLLOWERS FOLLOWERS IMPRESSIONS IMPRESSIONS POSTS POSTS ENGAGEMENTS ENGAGEMENTS FREEDOM FEST 2024 HALLOWEEN PUPPET BOOKMARKS! 35.5k PEOPLE REACHED 14 PEOPLE REACHED 1,061 LIKES 63 SHARES 13 LIKES 29 COMMENTS 1 COMMENTS TOWN OF PROSPER COMMUNITY LIBRARY NEXTDOOR LINKEDIN 16,565 9,282 11407 9 2,0002,654 23 20,494 2,686 MEMBERS FOLLOWERS CLAIMED HOUSEHOLDS POSTS IMPRESSIONS IMPRESSIONS POSTS ENGAGEMENTS POST CLICKS TOWN OF PROSPER VIDEOS MAYOR'S MINUTE E-NEWS 8 2 Bus Stop Safety with Lilly and Assistant Chief Brewer 2024 Prosper 9/11 Ceremony Prosper Freedom Fest 2024 Now you Know Prosper: Push Notifications Temporary Traffic Signal at Denton Way/Fishtrap Celebrate Prosper is the Town’s Annual Community Celebration Congratulations to the 2024-2025 Mayor’s Youth Advisory Council Legacy Drive between Prairie Drive and First Street NEW VIDEOS RESIDENT UPDATE EMPLOYEE EDITION PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR| HOA MONTHLY NEWSLETTER THE LANDSCAPE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT 67 % 55 % 64 % 73 % 4% 3% 6% 7% 4 1 1 1 4,605 419 175 1,760 CONTACTS CONTACTS CONTACTS CONTACTS ENGAGEMENTS 79 IMPRESSIONS 2,523 VIEWS MAYOR'S MINUTE - 9/10/2024 MAYOR'S MINUTE - 9/24/2024 2,859 The "Prosper Mayor's Minute" is a concise update provided by the mayor of Prosper, offering important information and updates about the Town's affairs. 4,571 Comparison Period GRAPHIC DESIGN 61.5% SOCIAL MEDIA 19.2% WEBSITE UPDATES 11.5% FORMS 3.8% OTHER 3.8% ROADS & SIDEWALKS 26.4% PROPERTY MAINTENANCE 24.9% SPRINKLER EVALUATION 24.9% PARKS 12.4% Town Services 7.7% POLICE DEPARTMENT 3.8% COMMUNICATION HELP TICKETS CHATBOT TOP TOPICS MYPROSPER MOBILE APP 27 COMMUNICATION HELP TICKETS WERE SUBMITTED TOPIC NUMBER OF MENTIONS These are the top monthly topics that website viewers request information on. These questions are assessed and updated weekly to help viewers find information with ease. 70% is the standard resolution rate for questions answered correctly. Trash 37 Water 18 Permit 17 Library 14 Railroad Cameras 14 SERVICE REQUESTS SERVICE REQUESTS & APP DOWNLOADS TOTAL REQUESTS CLOSED REQUESTS OPEN REQUESTS NEW APP DOWNLOADS TOTAL APP DOWNLOADS 6 2 7 1 15 7,469 6 9 89.4% Res o lution Ra te MEDIA COVERAGE PRESS RELEASES TOP COVERAGE 1.18K 2 MEDIA MENTIONS CAMPARISON968 Prosper Media Coverage for August 7 - September 6, 2024. Prosper Leadership Appointed to Key North Central Texas Council of Governments Boards Prosper Town Council Adopts 2024-2025 Fiscal Year Budget Town of Prosper Invites the Community to Attend 9/11 Ceremony and Blood Drive Prosper Media Coverage for September 7 - September 20, 2024. Prosper Media Coverage for September 21 - September 27, 2024. Prosper Media Coverage for September 28 - October 4, 2024 MOST VISITED PAGES USER BREAKDOWN CEC Meeting - September 4 Prosper Freedom Fest - September 7 9/11 Ceremony - September 11 DTAC Meeting - September 16 PHS Homecoming - September 18 Walnut Grove Homecoming - September 25 MYAC Meeting - September 26 Town of Prosper – A Place Where Everyone Matters Preston Lakes HOA PASO Soccer Prosper Historical Society Prosper Parkside HOA North Dallas RC Club Prosper Muslim Community Planning Mtg. 108,570 COMMUNITY ENGAGEMENT COMMUNITY ENGAGEMENT 67 COMMUNITY ROOM MEETINGS Library Trash & Recycling – Town of Prosper Prosper Freedom Fest Field Status Employment Pay My Utility Bill Utility Customer Service - Pay My Bill Live Railroad Camera Feeds Join Prosper Police Department 37.19 62.38% PAGE VIEWS OF USERS ACCESS OUR WEBSITE USING A DESKTOP OF USERS ACCESS OUR WEBSITE USING A MOBILE DEVICE COMPARISON PERIOD 104,301 COMPARISON PERIOD 44.0% COMPARISON PERIOD 56.0%