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10.02.24 CEC Agenda Packet Page 1 of 2 ] Welcome to the Prosper Community Engagement Committee (CEC) meeting. Addressing the Community Engagement Committee (CEC): Those wishing to address the Community Engagement Committee must complete the Public Comment Form located on the Town website or in the meeting room. Please submit this form to the Board Chair or a staff person recording the minutes for the Board/Commission prior to the meeting. When called upon, please state your name and address for the record. In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not deliberate or vote on any matter that does not appear on the agenda. The Council/Board/Commission, however, may provide statements of fact regarding the topic, reque st the topic be included as part of a future meeting, and/or refer the topic to Town staff for further assistance. Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall observe the same rules of propriety, decorum, and good conduct applicable to members of the Committee. Any person making personal, impertinent, profane or slanderous remarks or who becomes boisterous while addressing the Committee or while attending the meeting shall be removed from the room, if so directed by the Mayor or presiding officer, and the person shall be barred from further audience before the Committee during that session of the meeting. Disruption of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code. 1. Call to Order / Roll Call. 2. Consider and act upon the minutes of the September 4, 2024, Community Engagement Committee (CEC) meeting. 3. Comments from the Public. 4. Brainstorming Ideas for Life in Prosper: a. Class of 2025 MYAC Class Update (MP) b. MyProsper App Messaging System Content Calendar (MP) c. CEC Hand Off Discussion 5. Update on the Downtown Historical Marker Project (TR) 6. Discussion on Town Events (BK) a. Upcoming Events • Celebrate Prosper • Veterans Day Honor Run AGENDA Community Engagement Committee (CEC) Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, October 2, 2024 6:00 PM Page 2 of 2 • Christmas Festival b. Discussion on a Serve Prosper event. (AB) c. 2025 Event Calendar Discussion 7. Discuss and receive updates regarding: a. Community Engagement Activities (TR) 8. Discuss and consider “Now You Know Prosper” Top 3. (BK) 9. Discuss and consider “CEC Top 3” & Save the Date items. (BK) 10. Requests for future agenda items. 11. Adjourn. CERTIFICATION I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday, September 27, 2024 and remained so posted at least 72 hours before said meeting was convened. _______________________________ _________________________ Michelle Lewis Sirianni, Town Secretary Date Notice Removed Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult in closed session with its attorney and to receive legal advice regarding any item listed on this agenda. NOTICE Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with approval of a majority vote of the Town Council. NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569 - 1011 at least 48 hours prior to the meeting time. Page 1 of 4 ] 1. Call to Order / Roll Call. The meeting was called to order at 6:02 p.m. Committee Members Present: Brent Kirby, Chair Kristin Meier, Vice-Chair Kimberly Smith Andy Franco Jai Muthu Stacy Cate Gretchen Darby Chris Wardlaw Committee Members Absent: Kari Willis Councilmembers Present: Jeff Hodges Marcus Ray Amy Bartley Staff Members Present: Todd Rice, Director of Communications Myrisa Petty, Community Engagement Coordinator 2. Consider and act upon the minutes of the July 10, 2024, Community Engagement Committee (CEC) meeting. Kristin Meier made a motion and Andy Franco seconded the motion to approve the July 10, 2024 and August 7, 2024 CEC minutes. The motion was approved unanimously. 3. Comments from the Public. There were no comments from the public. 4. Brainstorming Ideas for Life in Prosper. (BK) a) Update 2024 – 2025 MYAC Application Status Mrs. Petty updated on the number of applicants with just two more days for submission. Ms. Smith, Ms. Meier and Ms. Cate all volunteered to be the selecting committee for the upcoming MYAC class. Mr. Rice informed the committee of the upcoming partnership with the City of Little Elm for a potential meet and greet event for both of the youth council programs. The event is planned to be in the Spring. Ms. Cate mentions that MYAC bylaws as a concern for attendance for the program. The committee discussed their involvement in this year’s class to see what part they would play. Ms. Darby suggested letting the youth council own it and the committee just be available for MINUTES Community Engagement Committee Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, September 4, 2024 Page 2 of 4 questions. Mr. Franco and Ms. Smith both mentioned that the committee took on more of a mentorship role in the inaugural class. b) Update on MyProsper App Messaging System Ms. Petty gave an update on the new messaging system within the MyProsper app which includes push notification, email and text notification. The committee was part of a test message to see what the new messaging system looks like. The Town has already begun promoting the messaging system utilizing social media. Mr. Wardlaw suggested having a cadence with the system so it is often enough to be useful but not so often to inconvenience residents. The committee agreed that at least one notification a month bein g sent around dinner time is the best time. The committee will help the town in pushing for opt ins for the messaging system. 5. Discussion of Downtown Historical Marker Project. (TR) Mr. Rice has met with the Prosper Historical Society to collect the correct information for locations for markers. The committee was shown some examples of potential plaques. Mr. Ray and Ms. Bartley suggested utilizing the Downtown logo rather than the town’s logo since it is susceptible to a rebrand in the future. Mr. Rice mentioned the town se al as a potential option as well. On the plaque, it was suggested to include the point of interest, established date, and a brief history. The committee leaned more towards the bronze for the coloring of the plaque to stay traditional. Mr. Wardlaw will take suggestions and present to the Downtown Committee. 6. Discuss and feedback on Town Events (BK) a. Upcoming Events • 9/11 Ceremony & Blood Drive The event will be held on September 11 th at the Central Fire Station. A presentation will be held in honor of those fallen , a mobile memorial and blood drive. Mr. Ray suggests a change in the time for the event to boost attendance. • Celebrate Prosper The event will be held on October 5 at Frontier Park. Following the CEC’s recommendations at the June 2024 meeting, Town staff presented the ideas to the Town Council, who concurred with the recommendations, including the addition of a New Resident component to Celebrate Prosper a nd possibly adding vendors, a “battle-of-the bands,” an art show, and possible barbecue cookoff as future enhancements to the event. Mr. Ray has suggested a slight change to the orange used in Celebrate Prosper branding so it isn’t as similar to neighboring towns. Ms. Smith proposed opening acts from around town and potentially cultural performances for future music centric events. • Veterans Day Honor Run The event will be held on November 9 at Frontier Park. The run has been expanded to include three distances. Mr. Ray has suggested getting Prosper ISD JROTC and track teams involved in this years event. b. Discussion on a Serve Prosper event (TR) The event would be a collaborative effort to get residents from the town together to do projects. These projects can range from cleanup efforts to assisting an elderly resident Page 3 of 4 with tasks. Ms. Bartley suggests a suitable date for the Serve Prosper Event would be after Spring Break but before May of 2025. To select projects for the day, it was suggested to reach out to Town Code Enforcement for handiwork for residents who no longer have the ability to do it themselves. It was also mentioned to reach out to the local non profits for tasks. Ms. Bartley asks the committee to help with the organization and logistics for the day with tangible ideas. Mr. Ray said that meal after the service day would be good for all the volunteers to come together. 7. Discuss receive updates regarding: a. Community Engagement Activities Mr. Rice spoke about North Texas Giving Month and how the Town is pushing to donate directly to Prosper non-profits. The Town is running the annual Peanut Butter drive for North Texas Food Bank. Mr. Ray suggests more of a pivot to promoting Prosper nonprofits over North Texas Food Bank. Mr. Rice also spoke about the plan to have the students selected for MYAC volunteer for the Kid’s Shop at the Christmas Festival. b. Viewing Videos Produced by Communications Staff 8. Discuss and consider “Now You Know Prosper” Top 3 . (BK) This item was not discussed. 9. Discuss and consider “CEC Top 3” & Save the Date Items (BK). The Committee recommended the following for the CEC Top 3 this month: • Mayor’s Youth Advisory Council • National Night Out • Celebrate Prosper 10. Requests for future agenda items. • Identifying the hand off process for future CEC Projects • 2025 Event Discussion • Mayor’s Fitness Challenge Update • Logistics for Serve Prosper 11. Adjourn. The meeting was adjourned at 7:44 p.m. on September 4, 2024. These minutes were approved on October 2, 2024. APPROVED ________________________ Brent Kirby, Chair ATTESTED Page 4 of 4 ________________________ Todd Rice, Communications Director TOWN OF PROSPER SNAPSHOT 380 58 36 409,008 242,843 15,911 11,946 699 46,457 811,110 610,12223,718600345 Communications Report August 2024 TOWN OF PROSPER FACEBOOK Impressions: The number of times content was displayed to someone's feed. Reach: The number of people who see the content. VIEW TOP POST Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.) POSTS POSTS ENGAGEMENTS IMPRESSIONS COMBINED ACCOUNTS VIEW AUGUST 2024 COMBINED SOCIAL ACCOUNTS REPORT NEW FOLLOWERS FOLLOWERS ENGAGEMENTS IMPRESSIONS 21,225 GAINED 80 NEW FACEBOOK FOLLOWERS PREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIODPREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 24 18 18,729 5,145 191,484 122,066 PROSPER POLICE FACEBOOK PROSPER FIRE RESCUE FACEBOOK POSTS ENGAGEMENTS IMPRESSIONS FOLLOWERS FOLLOWERS 21,010 11,335 GAINED 124 NEW FACEBOOK FOLLOWERS GAINED 26 NEW FACEBOOK FOLLOWERS VIEW TOP POST 17 20 5,247 3,494 41,402 51,999 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD VIEW TOP POST PROSPER PARKS & RECREATION FACEBOOK PROSPER COMMUNITY LIBRARY FACEBOOK FOLLOWERS FOLLOWERS 8,246 5,251 GAINED 22 NEW FACEBOOK FOLLOWERS GAINED 36 NEW FACEBOOK FOLLOWERS VIEW TOP POST VIEW TOP POST 1,454 808 37,822 40,540 53 63 POSTS ENGAGEMENTS IMPRESSIONS 26 34 851 1,656 22,090 27,637 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 29 371 8,559 X TOWN OF PROSPER PROSPER POLICE PROSPER FIRE RESCUE TWEETS TWEETS TWEETS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS IMPRESSIONS IMPRESSIONS IMPRESSIONS 27 7 450 27 13,201 1,625 INSTAGRAM 5,094 7,006 2,393 FOLLOWERS VIEW TOP POST VIEW TOP POST VIEW TOP POST 5,060 Comparison Period 6,962 Comparison Period 2,383 Comparison Period FOLLOWERS FOLLOWERS 8,416 1,965 87 65,939 35 1,477 7,129 84 FOLLOWERS FOLLOWERS IMPRESSIONS IMPRESSIONS POSTS POSTS ENGAGEMENTS ENGAGEMENTS OLYMPIC-THEMED MEMES AUGUST PROGRAMS 7.5k PEOPLE REACHED 12 PEOPLE REACHED 389 LIKES 148 SHARES 8 LIKES 16 COMMENTS 1 COMMENTS TOWN OF PROSPER COMMUNITY LIBRARY NEXTDOOR LINKEDIN 16,439 9,229 2,540 15 1,3872,589 12 13,678 1,795 MEMBERS FOLLOWERS CLAIMED HOUSEHOLDS POSTS IMPRESSIONS IMPRESSIONS POSTS ENGAGEMENTS POST CLICKS TOWN OF PROSPER VIDEOS MAYOR'S MINUTE E-NEWS 6 2 Prosper Back to School Safety Olympics Downtown Prosper Preserving the Past Through Paint Freedom Fest Tickets Are Now Available Town Hall Selfie Day! Town of Prosper staff want you to stay hydrated this weekend! Do you know about the Resident Update? NEW VIDEOS RESIDENT UPDATE EMPLOYEE EDITION PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR| HOA MONTHLY NEWSLETTER THE LANDSCAPE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT 64% 64% 56% 72% 3% 2% 5% 6% 4 1 1 1 4,571 422 175 1,760 CONTACTS CONTACTS CONTACTS CONTACTS ENGAGEMENTS 57 IMPRESSIONS 2,338 VIEWS MAYOR'S MINUTE - 8/13/2024 MAYOR'S MINUTE - 8/27/2024 2,300 The "Prosper Mayor's Minute" is a concise update provided by the mayor of Prosper, offering important information and updates about the Town's affairs. 4,481 Comparison Period SOCIAL MEDIA 33.3% GRAPHIC DESIGN 28.6% WEBSITE UPDATES 23.8% PHOTO REQUEST 4.8% FORMS 4.8% SPRINKLER EVALUATION 37.8% ROADS & SIDEWALKS 37.8% PROPERTY MAINTENANCE 13.6% PARKS 6.8% POLICE DEPARTMENT 3.9% COMMUNICATION HELP TICKETS CHATBOT TOP TOPICS MYPROSPER MOBILE APP 25 COMMUNICATION HELP TICKETS WERE SUBMITTED FOR MARCH 2024 TOPIC NUMBER OF MENTIONS These are the top monthly topics that website viewers request information on. These questions are assessed and updated weekly to help viewers find information with ease. 70% is the standard resolution rate for questions answered correctly. Trash 36 Pick Up Day 23 Bulk Trash 23 Water 18 Police 13 SERVICE REQUESTS SERVICE REQUESTS & APP DOWNLOADS TOTAL REQUESTS CLOSED REQUESTS OPEN REQUESTS NEW APP DOWNLOADS TOTAL APP DOWNLOADS 108 7 94 7,355 115 73.8% Resolution Rate MEDIA COVERAGE PRESS RELEASES TOP COVERAGE 968 3 MEDIA MENTIONS CAMPARISON1.31K Prosper media coverage for July 27 - August 2, 2024. Prosper Community Library Seeks Resident Feedback for 2024 Master Plan Prosper to Celebrate Five-Year Anniversary of The 407 Rec Center Prosper Freedom Fest Returns September 7 Featuring Coffey Anderson | Tickets Now Available Prosper Media Coverage for August 3 - 9, 2024. Prosper Media Coverage for August 10-16, 2024. Prosper Media Coverage for August 17-23, 2024. Prosper Media Coverage for August 24 - August 30, 2024. MOST VISITED PAGES USER BREAKDOWN Downtown Advisory Committee Meeting - August 5 CEC Meeting - August 7 HOA Presidents Meeting - August 8 407 Rec Center Anniversary Event - August 8 Board and Commission Meet and Greet - August 13 Downtown Advisory Committee Meeting - August 19 Board and Commission Interviews - August 22 Budget Town Hall - August 29 Town of Prosper – A Place Where Everyone Matters North Dallas RC Club Prosper Historical Society Burn Boot Camp Team Meeting Lakes of LaCima HOA Girl Scouts SU187 Leaders Mtg. Greenspoint HOA 104,301 COMMUNITY ENGAGEMENT COMMUNITY ENGAGEMENT 68 COMMUNITY ROOM MEETINGS Library Trash & Recycling – Town of Prosper Prosper Freedom Fest Utility Customer Service Employment Prosper Police Building Inspections Utility Customer Service - Pay My Bill MYAC44.0 56.0% PAGE VIEWS OF USERS ACCESS OUR WEBSITE USING A DESKTOP OF USERS ACCESS OUR WEBSITE USING A MOBILE DEVICE COMPARISON PERIOD 101,550 COMPARISON PERIOD 38.1% COMPARISON PERIOD 61.5%