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02.07.24 CEC Agenda PacketPage 1 of 2 ] Welcome to the Prosper Community Engagement Committee (CEC) meeting. Addressing the Community Engagement Committee (CEC): Those wishing to address the Community Engagement Committee must complete the Public Comment Form located on the Town website or in the meeting room. Please submit this form to the Board Chair or a staff person recording the minutes for the Board/Commission prior to the meeting. When called upon, please state your name and address for the record. In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not deliberate or vote on any matter that does not appear on the agenda. The Council/Board/Commission, however, may provide statements of fact regarding the topic, request the topic be included as part of a future meeting, and/or refer the topic to Town staff for further assistance. Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall observe the same rules of propriety, decorum, and good conduct applicable to members of the Committee. Any person making personal, impertinent, profane or slanderous remarks or who becomes boisterous while addressing the Committee or while attending the meeting shall be removed from the room, if so directed by the Mayor or presiding officer, and the person shall be barred from further audience before the Committee during that session of the meeting. Disruption of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code. 1. Call to Order / Roll Call. 2. Consider and act upon the minutes of the January 3, 2024, Community Engagement Committee (CEC) meeting. 3. Comments from the Public. 4. “Now You Know Prosper” Video Series Overview- Wilson Haynes, Senior Communications Specialist (WH) 5. Rave Products Presentation- Randall Gurney, Emergency Mgmt. Coordinator (RG) 6. Civic Plus Notify Me Presentation-Todd Rice, Communications & Media Relations Manager (TR) 7. myProsper Mobile App Presentation-Leigh Johnson, IT Directory & Kristen Drews, Customer Success Mgr. (LJ/KD) 8. Brainstorming Ideas for Life in Prosper (BK) a. Notifications & App Discussion AGENDA Community Engagement Committee (CEC) Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, February 7, 2024 6:00 PM Page 2 of 2 b. Take the Engagement to the People/Interactive Map c. Road Show/Town Hall d. Serve Prosper (AB) 9. Subcommittee Updates: a. MYAC Updates/CEC Volunteers for February 28 MYAC meeting (SC) 10. Discuss and receive any updates regarding: a. Community Map (BK) b. Social Media Graphics (KW) 11. Discuss and consider “Top 3” & Save the Date (BK) 12. Discuss CEC membership and quorum requirements. (RB) 13. Request for future agenda items. 14. Adjourn. CERTIFICATION I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday, February 2, 2024 and remained so posted at least 72 hours before said meeting was convened. _______________________________ _________________________ Michelle Lewis Sirianni, Town Secretary Date Notice Removed Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult in closed session with its attorney and to receive legal advice regarding any item listed on this agenda. NOTICE Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with approval of a majority vote of the Town Council. NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569- 1011 at least 48 hours prior to the meeting time. Page 1 of 3 ] 1. Call to Order / Roll Call. This meeting was called to order at 6:00 p.m. Committee Members Present: Brent Kirby, Chair Kristin Meier, Vice Chair Chris Wardlaw Andy Franco Kimberly Smith Stacy Cate Jai Muthu Kari Willis Gretchen Darby Committee Members Absent: Arsenio Aaron Councilmembers Present: Marcus Ray Councilmembers Absent: Jeff Hodges Amy Bartley Staff Members Present: Robyn Battle, Executive Director Devon Jett, Community Engagement Coordinator 2. Consider and act upon the minutes of the December 6, 2023, Community Engagement Committee (CEC) meeting. Kristin Meier made a motion and Andy Franco seconded the motion to approve the minutes of the December 6, 2023 CEC meeting. The motion was approved unanimously. 3. Comments from the Public. No one from the public was present. 4. Project Proposal-PHS Senior James Kim (JK) James Kim, Kavish Muthum, and Jamie Obala delivered a presentation about Civicly, a web application they developed to help promote youth participation in civic engagement. The program was designed to foster civic collaboration, primarily within volunteer organizations. The application's goal is to link enthusiastic volunteers with opportunities, initially focusing on the youth demographic but with expansion plans. They sought advice on spreading awareness and welcomed any additional insights from the CEC. The CEC offered feedback on enhancing their program's design and future expansion. The committee extended an invitation to Jamie and his team to join future meetings for further discussions on modifications or to gather more feedback. MINUTES Community Engagement Committee Prosper Town Hall, Executive Conference Room 250 W. First Street, Prosper, Texas Wednesday, January 3, 2024 Page 2 of 3 5. Brainstorming Ideas for Life in Prosper (BK) a. Take the Engagement to the People/Interactive Map The CEC extended its conversation from last month, exploring ways to bring engagement initiatives directly to residents instead of always requesting their attendance at events. They discussed ideas on surveying to gather insights into what defines community for Prosper residents and the types of engagement activities they enjoy. Considering themselves a potential focus group, the CEC proposed polling their peers to understand their perspectives on the community. They discussed using the Road Show/Town Hall concept as a means to facilitate focus group discussions. Furthermore, they discussed the town's communication strategies with its residents, particularly focusing on the educational use of social media. They learned about the ongoing "Now you Know Prosper?" series, which aims to provide residents with insightful content on different monthly topics. The CEC suggested testing how much engagement the videos receive by sending emails to two different groups and then gauging how much traction the videos received. The conversation also included communication preferences in general and proposed condensing email updates into three easily consumable topics rather than lengthy newsletters. They explored various communication channels like push notifications through the town's existing app or website as well as the possibility of conducting direct phone calls. The committee will continue to consider these ideas during the February meeting when they receive a comprehensive presentation on the town's current applications, website alerts, and emergency management applications. Their focus will be on considering communication strategies and how they like to receive information so they can bring those insights back at the next meeting. b. Road Show/Town Hall This item was discussed within the topic for item 5a. c. Serve Prosper (AB) This item was not discussed. 6. Subcommittee Updates: a. MYAC Subcommittee (SC) Stacy Cate and Kristin Meier provided an update regarding the Mayor's Youth Advisory Council, announcing that they've selected 15 students to participate in its inaugural spring session, with the first meeting being held on January 24th. There was discussion about how the CEC could support and contribute to the students' experience on the council and provide value for the program. The committee agreed to set a rotation and have 2-3 CEC members at each MYAC meeting to offer mentorship, assist in establishing the council’s direction, and help them set guidelines and objectives. Stacy Cate, Kristin Meier, Andy Franco and Kimberly Smith volunteered to attend the inaugural meeting on January 24, 2024. 7. Discuss and receive any updates regarding: a. Community Map (BK) This item was not discussed. b. Social Media Graphics (KW) This item was not discussed. Page 3 of 3 8. Discuss and consider “Top 3” & Save the Date (BK) 1. Solid Waste Transition 2. Fishing Derby-Feb. 17 3. Announce MYAC members 9. Request for future agenda items. 10. Adjourn. Kari Willis made the motion and Gretchen Darby seconded the motion to adjourn the meeting. The motion was approved unanimously. The meeting adjourned at 7:40 p.m. on Wednesday, January 3, 2024. These minutes were approved on February 7, 2024 APPROVED ________________________ Brent Kirby, Chair ATTESTED ________________________ Devon Jett, Community Engagement Coordinator TOWN OF PROSPER SNAPSHOT 411 74 65 283,975 210,443 20,406 15,030 772 44,656 692,692 Communications Report December 2023 TOWN OF PROSPER FACEBOOK Impressions: The number of times content was displayed to someone's feed. Reach: The number of people who see the content. VIEW TOP POST Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.) POSTS POSTS ENGAGEMENTS IMPRESSIONS COMBINED ACCOUNTS VIEW DECEMBER 2023 COMBINED ACCOUNTS REPORT NEW FOLLOWERS FOLLOWERS ENGAGEMENTS IMPRESSIONS 1 9 ,3 3 3 GAINED 176 NEW FACEBOOK FOLLOWERS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 19 21 7,350 16,390 130,976 170,546 PROSPER POLICE FACEBOOK PROSPER FIRE RESCUE FACEBOOK POSTS ENGAGEMENTS IMPRESSIONS FOLLOWERS FOLLOWERS 1 9 ,4 1 9 1 0,672 GAINED 174 NEW FACEBOOK FOLLOWERS GAINED 65 NEW FACEBOOK FOLLOWERS VIEW TOP POST VIEW TOP POST 19 26 3,200 1,773 48,280 41,026 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PROSPER PARKS & RECREATION FACEBOOK PROSPER COMMUNITY LIBRARY FACEBOOK FOLLOWERS FOLLOWERS 7 ,6 6 3 5,0 01 GAINED 16 NEW FACEBOOK FOLLOWERS GAINED 58 NEW FACEBOOK FOLLOWERS VIEW TOP POST VIEW TOP POST 5,800 2,860 66,964 66,000 45 56 POSTS ENGAGEMENTS IMPRESSIONS 37 46 1,396 704 43,149 19,252 POSTS ENGAGEMENTS IMPRESSIONS PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD PREVIOUS COMPARISON PERIOD 44 65 5 1 5 ,6 7 6X TOWN OF PROSPER PROSPER POLICE PROSPER FIRE RESCUE COMMUNITY LIBRARY TWEETS TWEETS TWEETS TWEETS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS 23 6 1 50 9 8 2 0 1 5 ,4 6 1 2 ,0 1 8 39 INSTAGRAM 4,871 6,659 2,202 70 FOLLOWERS VIEW TOP POST VIEW TOP POST VIEW TOP POST VIEW TOP POST 4,853 Comparison Period 6,616 Comparison Period 2,190 Comparison Period 67 Comparison Period FOLLOWERS FOLLOWERS FOLLOWERS 7,132 1,686 101 68,583 37 1,552 6,793 157 FOLLOWERS FOLLOWERS IMPRESSIONS IMPRESSIONS POSTS POSTS ENGAGEMENTS ENGAGEMENTS PROSPER CHRISTMAS FESTIVAL RECAP MATCHING COLOR DAY 14.1k PEOPLE REACHED 27 PEOPLE REACHED 271 LIKES 23 LIKES 4 COMMENTS 2 COMMENTS TOWN OF PROSPER COMMUNITY LIBRARY NEXTDOOR LINKEDIN 14,937 8441 4120 8 3,1922,021 7 10,778 3,515 MEMBERS FOLLOWERS CLAIMED HOUSEHOLDS POSTS IMPRESSIONS IMPRESSIONS POSTS ENGAGEMENTS POST CLICKS TOWN OF PROSPER VIDEOS MAYOR'S MINUTE E-NEWS 1 1 NEW VIDEOS NEW VIDEOS RESIDENT UPDATE EMPLOYEE EDITION PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR| HOA MONTHLY NEWSLETTER THE LANDSCAPE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE OPEN RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE AVERAGE CLICK RATE NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT NEWSLETTERS SENT 67 % 61 % 58 % 71 % 8% 6% 8% 5% 5 1 1 1 4,174 478 131 1,624 CONTACTS CONTACTS CONTACTS CONTACTS Prosper Christmas Festival 2024 Recap ENGAGEMENTS 22 IMPRESSIONS 832 VIEWS MAYOR'S MINUTE - 12/22/2023 353 The "Prosper Mayor's Minute" is a concise update provided by the mayor of Prosper, offering important information and updates about the Town's affairs. GRAPHIC DESIGN 33.3%SOCIAL MEDIA 29.2% WEBSITE UPDATES 16.7% FORMS 16.7% NEWS RELEASE 4.2% SPRINKLER EVAL 42.6% ROADS & SIDEWALKS 22.2% OTHER 20.4% PROPERTY MAINT 7.4% WATER CONSERVATION 7.4% COMMUNICATION HELP TICKETS CHATBOT TOP TOPICS MYPROSPER MOBILE APP 24 COMMUNICATION HELP TICKETS WERE SUBMITTED FOR DECEMBER 2023 TOPIC NUMBER OF MENTIONS These are the top monthly topics that website viewers request information on. These questions are assessed and updated weekly to help viewers find information with ease. 70% is the standard resolution rate for questions answered correctly. TRASH 54 PICK UP DAY 29 LIBRARY 13 SERVICE REQUESTS SERVICE REQUESTS & APP DOWNLOADS TOTAL REQUESTS CLOSED REQUESTS OPEN REQUESTS NEW APP DOWNLOADS TOTAL APP DOWNLOADS 3 9 15 1 01 5 2 2 6 5 4 70% Resolu tion Rate MEDIA COVERAGE PRESS RELEASES TOP COVERAGE 1.69K 0 MEDIA MENTIONS CAMPARISON3.73K Prosper Media Coverage for November 25 - December 1, 2023 Prosper media coverage for December 2 - December 8, 2023 Prosper media coverage for December 9 - December 15, 2023 Prosper Media Coverage for December 23 - 29, 2023 Town of Prosper Media Coverage for December 30, 2023 - January 5, 2024 There were no Press Releases created during the month of December 2023 MOST VISITED PAGES USER BREAKDOWN Prosper Christmas Festival - December 2 Board and Commission Reception - December 7 Prosper Community Library Blood Drive - December 9 Red Kettle Mayor Challenge - December 9 Town of Prosper – A Place Where Everyone Matters Blocked for Christmas Festival Dec. 1 - Dec. 4 Windsong Ranch Elementary Violin Students City of Taylor - Tour of Town Hall Girl Scouts SU187 Leaders Mtg. National Charity League Reynolds Middle School Tour Group Highland Meadows HOA North Dallas RC Club 89,150 COMMUNITY ENGAGEMENT COMMUNITY ENGAGEMENT 4 9 COMMUNITY ROOM MEETINGS Library Trash & Recycling – Town of Prosper Prosper Christmas Festival Staff Directory Building Inspections Town of Prosper - Search Utility Billing - Pay My Bill Republic Services Transition57.6% 42.5% PAGE VIEWS OF USERS ACCESS OUR WEBSITE USING A DESKTOP OF USERS ACCESS OUR WEBSITE USING A MOBILE DEVICE COMPARISON PERIOD 80,596 COMPARISON PERIOD 57.7 COMPARISON PERIOD 42.1