04.05.23 CEC Agenda Packet
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Welcome to the Prosper Community Engagement Committee (CEC) meeting.
Addressing the Community Engagement Committee (CEC):
Those wishing to address the Community Engagement Committee must complete the Public
Comment Form located on the Town website or in the meeting room.
If you are attending in person, please submit this form to the Board Chair or a staff person
recording the minutes for the Board/Commission prior to the meeting. When called upon, please
come to the podium, and state your name and address for the record.
In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not
deliberate or vote on any matter that does not appear on the agenda. The
Council/Board/Commission, however, may provide statements of fact regarding the topic, request
the topic be included as part of a future meeting, and/or refer the topic to Town staff for further
assistance.
Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall
observe the same rules of propriety, decorum, and good conduct applicable to members of the
Town Council. Any person making personal, impertinent, profane or slanderous remarks or who
becomes boisterous while addressing the Town Council or while attending the Town Council
meeting shall be removed from the room, if so directed by the Mayor or presiding officer, and the
person shall be barred from further audience before the Town Council during that session of the
Town Council. Disruption of a public meeting could constitute a violation of Section 42.05 of the
Texas Penal Code.
1. Call to Order / Roll Call.
2. Consider and act upon the minutes of the March 01, 2023, Community Engagement
Committee (CEC) meeting. (CS)
3. Discussion of Downtown Committee (CE)
4. Comments from the Public.
5. New Resident Mixer-Final Details.
6. Discussion & Brainstorming about CEC Marketing & Communications needs (CS)
a. Teen Focus Group
7. Feedback on Special Events (CS)
a. Spring Cleanup
b. Discover Downtown: Moonlight Movie
AGENDA
Community Engagement Committee (CEC)
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, April 05, 2023
6:00 PM
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8. Review Work Plan/Activity Schedule (CS)
9. Subcommittee Updates:
a. Survey Subcommittee (CW)
b. Prosper Passport Subcommittee (BK)
10. Discuss and receive any updates regarding:
a. Community Map (BK)
b. Social Media Graphics (KW)
11. Discuss and consider CEC “Top 3” (CS)
12. Request for future agenda items.
13. Adjourn.
CERTIFICATION
I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper
Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily
accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday,
March 31, 2023, and remained so posted at least 72 hours before said meeting was convened.
_______________________________ _________________________
Michelle Lewis Sirianni, Town Secretary Date Notice Removed
Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult
in closed session with its attorney and to receive legal advice regarding any item listed on this agenda.
NOTICE
Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited
to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with
approval of a majority vote of the Town Council.
NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair
accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569 -
1011 at least 48 hours prior to the meeting time.
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1. Call to Order / Roll Call.
This meeting was called to order at 6:01 p.m.
Committee Members Present:
Christine Strobush, Chair
Brent Kirby, Vice Chair
Josh Carson
Grant Mendeljian
Chris Wardlaw
Kristin Meier
Britt Beene
Kari Willis
Gretchen Darby
John Hamilton
Committee Members Absent:
Trovette Tottress
Councilmembers Present:
Jeff Hodges
Marcus Ray
Councilmembers Absent:
Amy Bartley
Staff Members Present:
Robyn Battle, Executive Director of Community Services
Devon Jett, Community Engagement Specialist
2. Consider and act upon the minutes of the February 8, 2023, Community
Engagement Committee (CEC) meeting.
Kari Willis made a motion and Chris Wardlaw seconded the motion to approve the minutes
from February 8, 2023. The motion was approved unanimously.
3. Comments from the Public.
No comments from the public.
4. SPD Voter Education Brochure Discussion (RB)
Robyn Battle presented the voter education brochure created by the Special Interest
District Committee which was in the last round of edits before being distributed to the
public. The brochure was created as an informational tool to educate the public on the
facts of the upcoming vote regarding the dedicated sales tax for public safety. The Special
Purpose Districts (SPDs) consist of a Crime Control and Prevention District and a Fire
Control, Prevention, and Emergency Medical Services District. The brochure will be
MINUTES
Community Engagement Committee
Prosper Town Hall, Executive Conferenc Room
250 W. First Street, Prosper, Texas
Wednesday, March 01, 2023
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distributed in the March or April utility bill. The Committee provided feedback on the
brochure with suggestions on how to edit the brochure to ensure clarity and readability
from a resident standpoint. The Committee proposed various ways to rearrange the graph
and pie charts as well as verbiage to better convey meaning. The SPD Committee will
consider their suggestions and make edits.
5. New Resident Mixer Update (DB)
Dan Baker, Director of Parks & Recreation, gave an overview of the New Resident Mixer
which is scheduled for Thursday, April 6, 2023. Dan covered the site plan, including
booths, inflatables, food, and the various departments that would be in attendance. Robyn
Battle showed the postcard that is being mailed in March to the 1,030 new residents who
will be invited to the New Resident Mixer. Prosper Passport, which will launch at this event
was discussed regarding how the passports would be handed out, with the Committee
deciding to be staged at each entrance and having the CEC booth be offset from the
others. The photo booth will also be located next to the CEC booth so that CEC members
can guide residents on getting their photo taken for the passport. Dan Baker will reach out
to PISD as well, inviting their 3 high school mascots to be in attendance. The CEC
members will also be conducting the survey which was piloted at the Feb 18 Fishing
Derby. Ipads for the survey will be located at the CEC table and residents will have access
to those surveys when they receive their swag from the event.
6. Feedback on Special Events (CS)
a. Prosper Fishing Derby
Chris Wardlaw was in attendance and feedback was positive surrounding the event.
The day was cold, but a lot of fun and there were people in attendance from
surrounding cities. Chris heard feedback regarding the logistics of finding the
headquarters where residents needed to go to log their fish and there were questions
regarding how many fish the attendees could keep. Residents also gave feedback
regarding other competition-like activities they would see happen in Prosper, similar
to the Fishing Derby. They mentioned events like a softball tournament, homerun
derby, archery, and obstacle courses. When asked how they learned out about the
event, residents responded that it was word of mouth, the Town of Prosper website,
and road signs which mainly grabbed their attention. Getting their children outdoors,
showing them outdoor activities other than sports, and getting kids to put their devices
away were some of the main reasons parents gave for attending. The residents also
really enjoyed having the high school fishing team present for the event.
b. Coffee with a Cop
Britt Beene was able to attend the event and reported a good turnout at the event. The
event was held at 1418 Coffee in downtown Prosper. The main feedback she heard
was that it was difficult to get there at 7:30 a.m. with the kids on a school morning and
to consider the possibility to have an event like that during spring break when more
people could attend.
7. Review Work Plan/Activity Schedule (CS)
The Committee reviewed the work plan which included the new Town of Prosper website
that launched that morning. The CEC will help share details of the new website on their
social media when it is promoted to the public in the Resident Update newsletter on Friday,
March 3. They will also review the website and send any suggestions or comments to
Robyn Battle. Also being promoted will be the Moonlight Movie on March 31, as part of
the Discover Downtown series. The New Resident Mixer continues to be a focus as the
Committee prepares to launch Prosper Passport.
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8. Subcommittee Updates:
a. Survey Subcommittee (CW)
Chris Wardlaw provided a review of the survey which was piloted at the Prosper Fishing
Derby. Although the survey had a technical issue, and he wasn’t able to collect
responses on the iPad, Chris received a lot of valuable feedback just by speaking with
residents. The technical issue involved the way the survey was set up and will be
corrected for the next event. Refer to #6 Feedback on Recent Events to review the
compliments and suggestions provided by the attendees. It was agreed that the survey
will be utilized at the New Resident Mixer and the opportunity is in the analysis of the
data which will be collected. Robyn Battle will collect the analytics and share them with
Chris.
b. Prosper Passport Subcommittee (BK)
Robyn Battle introduced the initial mock-up of the Prosper Passport, created by Wilson
Haynes, Communications Specialist for the Town. The passport included an About
Prosper Page, Departmental Pages, and space for a photo and stamp for each
department. Suggestions by the Committee included framing out the inside front cover
that included the photo, adding a picture of the Town Council and maybe a note from
Mayor Bristol or Town Manager, Mario Canizares. The passport will also be updated
to reflect the newly approved brand colors. Overall, the Committee loved the simplicity
and design. Robyn will send out the final draft once edits are made, and the goal is for
the final design to go to the printer by March 15. Prosper Passport has a launch date
of April 6, at the New Resident Mixer.
c. Improve CEC Marketing & Communications (CS)
The Committee discussed the need for a potential subcommittee to form in order to
go more in-depth on the marketing of CEC. The subcommittee could potentially help
to work through strategic ideas on finding people within the community to promote and
share the messages of CEC throughout Prosper neighborhoods. It was decided that
the April CEC Meeting will be a time of discussion to consider how to get the
communication flow going and how to serve as social media ambassadors. Committee
members will revisit the charter to ensure they are on track as well as consider ways
to streamline content in an efficient way.
9. Discuss and receive any updates regarding:
a. Community Map (BK/RB)
The Committee is still determining how to best use the map. Josh Carson presented an
overview of the Map at the February HOA Presidents meeting so HOA leaders are now
aware of it. Robyn showed the GIS interactive map that is now live on the website and
includes the boundaries for the CEC members. Neighborhood quadrants will need to
be readjusted as Maona Ngwira is no longer on the Committee.
b. Website (RB)
Robyn showed the GIS interactive map that is now live on the website and includes
the boundaries for the CEC members. Neighborhood quadrants will need to be
readjusted as Maona Ngwira is no longer on the Committee.
c. Social Media Graphics (KW)
Kari Willis presented the social media graphics she created and the Committee gave
feedback on formatting. Suggestions were made to edit the content to be more
conversational, remove the term year and council members, and include a call to
action. The Committee’s purpose of “Listen. Understand. Engage.” will also be
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added. Graphics will be used to introduce the CEC members on social media and
Kari included graphics compatible with Facebook and Instagram. The decision was
made that the social media graphics of individual CEC members will be utilized once
the Town has posted “Have You Met the CEC?” to their own social media. The
Town’s post will serve as an introduction before individual CEC members create
awareness. Robyn will send Kari more color options for the Town logo.
10. Discuss and consider CEC “Top 3”. (CS)
1. New Resident Mixer
2. Newly launched Town of Prosper Website
3. Discover Downtown Movie
11. Request for future agenda items.
1. In-depth discussion and think tank regarding CEC Marketing & Communications
with further consideration of a subcommittee.
2. Discussion of how best to utilize the GIS Interactive Community Map.
3. Finalizing last-minute details of the New Resident Mixer
4. Teen focus group for future events
12. Adjourn.
The meeting was adjourned at 7:53 p.m. on Wednesday, March 1, 2023. Brent Kirby
made the motion and Kristin Meier seconded the motion to adjourn the meeting.
These minutes were approved on April 5, 2023.
APPROVED
__________________
Christine Strobush, Chair
ATTESTED
____________________
Devon Jett, Community Engagement Specialist
Prosper CEC Workplan –draft for 4/5 review
1Prosper Community Engagement Committee
2023
CEC Activity Type Spring
Mar, Apr, May
Summer
Jun, Jul, Aug
Fall
Sep, Oct, Nov
Winter
Dec, Jan, Feb
Events to join /
Activities to
support
✓3/1-Coffee with a Cop
✓3/1-Kick-off Mayor’s Fitness
Challenge
•3/31 –Discover Downtown:
Moonlight Movie
•4/12 –Balcony Reception:
Developers
•5/11-HOA Presidents meeting
•Ribbon cutting for central fire
station
•July 4th event
•8/10 -HOA Presidents
meeting
•9/11 -Remembrance
ceremony
•9/28 –Balcony Reception
•10/19 –Balcony Reception
•11/9 -HOA Presidents
meeting
•Celebrate Prosper BBQ &
Blues
•5K and fun run
•Light the Night contest kick-
off
•Christmas festival
•HOA Presidents meeting
•Prosper Fishing Derby
Special Projects /
Events to host
✓3/1 -New website launch
•4/6 -New Resident Mixer
➢Prosper Passport for New
Residents
➢Event Survey Launch
•CEC Members Event
•Feedback on Comprehensive
plan
•New Resident Mixer
Ongoing activities •Communication Plan –Monitor
Progress & Execution
•Communication Plan –
Monitor Progress &
Execution
•Communication Plan
CEC Special Projects –draft for 4/5 review
2Prosper Community Engagement Committee
2023
Project CEC Subcommittee Program
Start
Program Launch Comments
Prosper Passport Brent Kirby (lead),
James Creedon, Josh Carson,
Kristin Meier, Britt Beene,
Maona Ngwira
Sep 2022 4/6 –Launch (New
Resident Mixer)
•Launch program starting with 4/6 New Resident Mixer
Prosper Event Survey Chris Wardlaw (lead), Grant
Mendeljian, Shy Tottress, Kari
Willis
Sep 2022 2/18 –Pilot (Fishing
Derby)
4/6 –Full Launch (New
Resident Mixer)
•Full launch with 4/6 New Resident Mixer
Improve CEC Marketing
& Communications
TBD TBD TBD •Opportunity for consistent template(s) for social media
communication and Community Map, how to best engage and
mobilize the Prosper Influencers (PI)
•Opportunity to leverage Teen Focus Group in order to better
engage with the teen community
Mobile App
Enhancements
TBD TBD TBD •Prosper Passport requirements
•Prosper Event Survey requirements
•Calendar of Events
•Others
TOWN OF PROSPER
SNAPSHOT 153
43
468,871
1,702,648
46
46,429
975,7518
552 103,687 1,996,954
Communications Report
February 2023
TOWN OF PROSPER FACEBOOK
Impressions: The number of times content was displayed to someone's feed.
Reach: The number of people who see the content.
VIEW TOP POST
Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.)
POSTS
POSTS
ENGAGEMENTS
IMPRESSIONS
COMBINED ACCOUNTS
VIEW FEB. 2023 COMBINED ACCOUNTS REPORT
NEW FOLLOWERS
FOLLOWERS
ENGAGEMENTS IMPRESSIONS
17 ,8 0 8
GAINED 154 NEW
FACEBOOK FOLLOWERS
IN FEBRUARY 2023
JAN. COMPARISON PERIOD
JAN COMPARISON PERIOD
JAN. COMPARISON PERIOD
32
26,089 8,657
161,011
19
157,444
PROSPER POLICE FACEBOOK
PROSPER FIRE RESCUE FACEBOOK
POSTS
ENGAGEMENTS
IMPRESSIONS
FOLLOWERS
FOLLOWERS
17 ,8 6 5
10,08 8
GAINED 54 NEW
FACEBOOK FOLLOWERS
IN FEBRUARY 2023
GAINED 120 NEW
FACEBOOK FOLLOWERS
IN FEBRUARY 2023
VIEW TOP POST
VIEW TOP POST
JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
17
3,445
64,016
24
9,702
121,177
POSTS
ENGAGEMENTS
IMPRESSIONS JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
PROSPER PARKS & RECREATION FACEBOOK
PROSPER COMMUNITY LIBRARY FACEBOOK
FOLLOWERS
FOLLOWERS
6,99 4
4,6 13
GAINED 35 NEW
FACEBOOK FOLLOWERS
IN FEBRUARY 2023
GAINED 80 NEW
FACEBOOK FOLLOWERS
IN FEBRUARY 2023
VIEW TOP POST
VIEW TOP POST
40
3,499
2,559
49,655
47,033
31
POSTS
ENGAGEMENTS
IMPRESSIONS JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
39
2,495 1,673
36,198
37,492
33
POSTS
ENGAGEMENTS
IMPRESSIONS JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
JAN. COMPARISON PERIOD
32 65 7
2 0 ,0 0 4TWITTER
TOWN OF PROSPER
PROSPER POLICE
PROSPER FIRE RECSUE
COMMUNITY LIBRARY
TWEETS
TWEETS
TWEETS
TWEETS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
19
11
2
71 2
13 9
2
1 6 ,5 7 4
6 ,5 88
91
INSTAGRAM
4,625
6,116
2,074
63
FOLLOWERS
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
4,546 JAN. Comparison Period
6,108 JAN. Comparison Period
2,027 JAN. Comparison Period
4,480 JAN. Comparison Period
FOLLOWERS
FOLLOWERS
FOLLOWERS
6,241
1,413
53 47,586
27
899
6,358 118
FOLLOWERS
FOLLOWERS
IMPRESSIONS
IMPRESSIONS
POSTS
POSTS
ENGAGEMENTS
ENGAGEMENTS
FISHING DERBY PROMO NEW MEMBERS POST
2,796 PEOPLE REACHED 259 PEOPLE REACHED
142 LIKES 25 LIKES
3 COMMENTS 1 COMMENTS
TOWN OF PROSPER COMMUNITY LIBRARY
NEXTDOOR
LINKEDIN
14,003 7,969 110 8
2381,469 6 3,233 361
MEMBERS
FOLLOWERS
CLAIMED HOUSEHOLDS
POSTS
CLICKS
IMPRESSIONS
POSTS
ENGAGEMENTS POST CLICKS
TOWN OF PROSPER YOUTUBE
E-NEWS
362 0 40,068
SUBSCRIBERS NEW VIDEOS TOTAL VIDEO VIEWS
40 YOUTUBE VIEWS
RESIDENT UPDATE
EMPLOYEE EDITION
PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR | LIBRARY CALENDAR
HOA MONTHLY NEWSLETTER
THE LANDSCAPE
ACTIVE ADULTS (PARD)
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
65%
55%
64%
70%
68%
5 %
3 %
6 %
1 4 %
1 1 %
4
1
1
1
1
3,689
480
124
1,132
621
CONTACTS
CONTACTS
CONTACTS
CONTACTS
CONTACTS
1202 FACEBOOK VIEWS
PROSPER FISHING DERBY 2023
SOCIAL MEDIA
28.6%
GRAPHIC DESIGN
23.8%
WEBSITE UPDATES
19%
FORMS
14.3%
TV MONITORS
9.5%
SIDEWALKS
81.7%
PROPERTY MAINTENANCE
18.3%
COMMUNICATION HELP TICKETS
EMAILS
MYPROSPER MOBILE APP
30 COMMUNICATION HELP TICKETS WERE
SUBMITTED FOR FEB. 2023
Communications staff receives and
responds to emails from community
members via social@prospertx.gov.
This email contact is available through
our social media channels and the
contact page on www.prospertx.gov.
SERVICE REQUESTS
SERVICE REQUESTS & APP DOWNLOADS
TOTAL REQUESTS
CLOSED REQUESTS
OPEN REQUESTS
NEW APP DOWNLOADS
TOTAL APP DOWNLOADS
11
10
1
17
3,523
24
EMAILS
MEDIA COVERAGE
PRESS RELEASES
TOP COVERAGE
Have thoughts on Prosper's
downtown park?
Prosper Fishing Derby Returns to the Frontier Park
Parents Furious With Prosper ISD
School Board Amid Former
President's Arrest
Kangaroo Seen Hopping
Through Prosper
Neighborhood Recaptured
Prosper Fishing Derby
Returns To The
Frontier Park Pond
CHILDREN’S HEALTH
SPECIALTY CENTER
PROSPER OPENS
Prosper to host annual
fishing derby
New Children's Health
Specialty Care Center in
Prosper
Prosper individuals
identified as suspectswith
19-year-old's death
Town of Prosper includes
programming, accommodations
for families with special needs
Active adult
communities to debut
in Prosper, Little Elm
STAR LOCAL MEDIA
STAR LOCAL MEDIASTAR LOCAL MEDIA
NBC-5
LOCAL PROFILE
DFW NEWS
DALLAS MORNING NEWS
CELINA RECORDSTAR LOCAL MEDIA
NBC-5
2,890
1
MEDIA MENTIONS
DEC. CAMPARISON 1,650
COMMUNITY ENGAGEMENT
WEBSITE PERFORMANCE
MOST VISITED PAGES USER BREAKDOWN
3 8COMMUNITY ENGAGEMENT OPPORTUNITIES
COMMUNITY ROOM MEETINGSProsper Fishing Derby
Children's Health Ribbon Cutting
Texas Health Grand Opening
Feb 8 - CEC Meeting
HOA Presidents Meeting
Special Purpose District Committee Meeting
Citizens Academy
CEC Website Focus Group
Girl Scout Cookie Delivery to Library and Public Works
Feb 24 - Citizens Academy
Rep. Jared Patterson Legislative Visit
Town of Prosper – A Place Where Everyone Matters
Trash & Recycling – Town of Prosper
News and Media
Live Railroad Camera Feeds – Town of Prosper
Library – Town of Prosper
Pay My Utility Bill – Town of Prosper
Police Department – Town of Prosper
Building Inspections – Town of Prosper
Human Resources – Town of Prosper
What to do if you receive a citation or have been
charged with a violation – Town of Prosper
PBSA Meeting
Downtown Business Alliance
Prosper Historical Society
Rushing General PTO Meeting
Boy Scout Board of Review
North Dallas RC Club
Gentle Creek Estates Meeting
Lakes of Prosper North HOA
44,623 1M 40S 56.02%79,467
78.3%
21.7%
28%
72%USERS
OF NEW USERS
RETURNING USERS
OF USERS ACCESS OUR WEBSITE
USING A DESKTOP
OF USERS ACCESS OUR WEBSITE
USING A MOBILE DEVICE
AVG. SESSION DURATION BOUNCE RATE PAGEVIEWS
DEC. COMPARISON
PERIOD 44,623
DEC. COMPARISON
PERIOD 1M 54S
DEC. COMPARISON
PERIOD 53.54%
DEC. COMPARISON
PERIOD 92,049