12.06.23 CEC Agenda PacketPage 1 of 2
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Welcome to the Prosper Community Engagement Committee (CEC) meeting.
Addressing the Community Engagement Committee (CEC):
Those wishing to address the Community Engagement Committee must complete the Public
Comment Form located on the Town website or in the meeting room.
Please submit this form to the Board Chair or a staff person recording the minutes for the
Board/Commission prior to the meeting. When called upon, please state your name and address
for the record.
In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not
deliberate or vote on any matter that does not appear on the agenda. The
Council/Board/Commission, however, may provide statements of fact regarding the topic, request
the topic be included as part of a future meeting, and/or refer the topic to Town staff for further
assistance.
Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall
observe the same rules of propriety, decorum, and good conduct applicable to members of the
Committee. Any person making personal, impertinent, profane or slanderous remarks or who
becomes boisterous while addressing the Committee or while attending the meeting shall be
removed from the room, if so directed by the Mayor or presiding officer, and the person shall be
barred from further audience before the Committee during that session of the meeting. Disruption
of a public meeting could constitute a violation of Section 42.05 of the Texas Penal Code.
1. Call to Order / Roll Call.
2. Consider and act upon the minutes of the November 1, 2023, Community Engagement
Committee (CEC) meeting.
3. Comments from the Public.
4. Discuss January CEC meeting date. (BK)
5. Brainstorming Ideas for Life in Prosper (BK)
a. Serve Prosper Event (AB)
6. Subcommittee Updates:
a. MYAC Subcommittee (SC)
7. Feedback on Special Events (BK)
a. Veterans Day 5K/Fun Run
b. Prosper Christmas Festival
AGENDA
Community Engagement Committee (CEC)
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, December 6, 2023
6:00 PM
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8. Discuss and receive any updates regarding:
a. Community Map (BK)
b. Social Media Graphics (KW)
9. Discuss and consider CEC “Top 3” & Save the Date (BK)
10. Request for future agenda items.
11. Adjourn.
CERTIFICATION
I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper
Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily
accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday,
December 1, 2023, and remained so posted at least 72 hours before said meeting was convened.
_______________________________ _________________________
Michelle Lewis Sirianni, Town Secretary Date Notice Removed
Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult
in closed session with its attorney and to receive legal advice regarding any item listed on this agenda.
NOTICE
Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited
to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with
approval of a majority vote of the Town Council.
NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair
accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569-
1011 at least 48 hours prior to the meeting time.
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1. Call to Order / Roll Call.
This meeting was called to order at 6:00 p.m.
Committee Members Present:
Brent Kirby, Vice Chair
Kristin Meier
Chris Wardlaw
Andy Franco
Kimberly Smith
Kari Willis
Gretchen Darby
Committee Members Absent:
Stacy Cate
Jai Muthu
Arsenio Aaron
Councilmembers Present:
Marcus Ray
Jeff Hodges
Councilmembers Absent:
Amy Bartley
Staff Members Present:
Devon Jett, Community Engagement Coordinator
2. Consider and act upon the minutes of the October 9, 2023, Community
Engagement Committee (CEC) meeting.
Chris Wardlaw made a motion and Gretchen Darby seconded the motion to approve the
minutes from the October 9, 2023 CEC meeting. The motion was approved
unanimously.
3. Comments from the Public.
No one from the public was present.
4. Consider and act upon appointments to Chair and Vice Chair (BK)
Chris Wardlaw nominated Brent Kirby as Chair, Gretchen Darby seconded the motion,
and the motion passed unanimously. Kari Willis nominated Kristin Meier as Vice Chair,
Brent Kirby seconded the motion, and the motion passed unanimously.
5. Communications Plan Presentation (TR)
Todd Rice, Communications and Media Relations Manager, presented an overview of
the Town of Prosper Communications and Community Engagement Plan 2023-2025.
The purpose of the presentation was to acquaint new members with the functioning of
the Communications team and to provide a comprehensive overview of the plan. Copies
MINUTES
Community Engagement Committee
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Wednesday, November 1, 2023
Page 2 of 3
of the plan will be disseminated to the committee after it goes to final print. Following the
presentation, the Community Engagement Committee (CEC) inquired about their role in
supporting the Town's communication plan and what their function is within the broader
structure. The primary takeaways for the CEC included the following actions they can do
to assist in amplifying the messaging:
1. Promoting the messaging by liking and sharing it on their personal social media
accounts.
2. Participating in Town events and actively promoting these events to residents.
3. Listening for resident feedback and relaying any opportunities where the Town can
assist.
6. Brainstorming Ideas for Life in Prosper (BK)
a. Serve Prosper Event (AB)
This item was not discussed and will be moved to the December meeting agenda.
b. Connecting with other organizations/non-profits.
The discussion revolved around the coordination of volunteers and identifying the groups
that require volunteer assistance. The Prosper Historical Society was highlighted as a
potential beneficiary, particularly in terms of finding ways to better support the
communication of their organization. There was a proposal to facilitate a connection
between the Mayor's Youth Advisory Council and the Prosper Historical Society, aiming
to bridge generational gaps and cultivate a sense of ownership among young individuals
concerning the town's history.
Additionally, the committee explored the possibility of reviving traditional events, such as
the "Dance on the Square," while infusing them with a modern twist. To conclude, there
was consideration of extending an invitation to the Prosper Historical Society for a future
meeting to better understand their specific needs.
7. Subcommittee Updates:
a. MYAC Subcommittee Update (SC)
The committee discussed the Mayor's Youth Advisory Council (MYAC) as its
applications became available on 10/23, and promotional efforts have started.
Conversations centered on strategies to enhance program visibility and ensure that the
intended students become aware of it. Recommendations were made to reach out
individually to counselors, teachers, student councils, various clubs, and specific high
schools in the vicinity. Staff confirmed that the PISD has received information regarding
the MYAC and will distribute it to students, but will follow up with any additional avenues
to pursue. A subcommittee member emphasized that, following the pilot program, we will
gain insights on necessary improvements, and the program's recognition is expected to
grow through word of mouth.
8. Discuss and receive any updates regarding:
a. Community Map (BK)
This item was not discussed but remains on the agenda for future consideration.
b. Social Media Graphics (KW)
This item was not discussed but remains on the agenda for future consideration.
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9. Discuss and consider CEC “Top 3” & Save the Date (BK)
1 Nancy Lieberman Dream Court
2. Mayor’s Youth Advisory Council
3. Veterans Day 5K
4. Prosper Christmas Festival
10. Request for future agenda items.
The committee requested to add an item that included “brainstorming small town feel
through historical society” to the December agenda. The committee also requested to
invite the new Emergency Management Coordinator to discuss Rave/Smart 911 as an
addition to the app discussion that will already be taking place.
11. Adjourn.
Chris Wardlaw made the motion and Kimberly Smith seconded the motion to adjourn the
meeting. The motion was approved unanimously. The meeting adjourned at 7:05 p.m.
on Wednesday, November 1, 2023.
These minutes were approved on December 6, 2023
APPROVED
________________________
Brent Kirby, Vice Chair
ATTESTED
________________________
Devon Jett, Community Engagement Coordinator
Prosper CEC Workplan –draft for 9/6 review
1Prosper Community Engagement Committee
2023
CEC Activity Type Summer
Jun, Jul, Aug
Fall
Sep, Oct, Nov
Winter
Dec, Jan, Feb
Spring
Mar, Apr, May
Events to join /
Activities to support
6/3 – Pickleball tournament
Ribbon cutting for central fire
station
6/30 – Deadline for public
input to Broadband survey
7/1 - July 4th celebration
7/22 – Chrome & Coffee
8/10 - HOA Presidents
meeting
8/11 –DD: Moonlight Movie
•9/2 – Freedom Fest 2023 @ Townhall
•9/9 – DD: Paws on Broadway
•9/11 - Remembrance ceremony
•9/28 – Balcony Reception
•10/3 – National Night Out
•10/7 – Celebrate Prosper
•10/12 – Balcony Reception (ISD &
Legislators)
•10/19 – Balcony Reception (Chamber &
Nonprofits)
•10/26 – Balcony Reception (HOA)
•11/9 - HOA Presidents meeting
•11/11 – Veterans Day 5K and fun run
•Light the Night contest kick-off
•12/2 - Christmas festival
•HOA Presidents meeting
•Prosper Fishing Derby
•Balcony Reception
•Prosper Exchange
•Discover Downtown
•HOA Presidents
meeting
Special Projects /
Events to host
Feedback on Comprehensive
plan (Aug)
•9/28 - New Resident Mixer
•10/2 - Mayor’s YAC Program Kick-Off
•11/3 - Mayor’s YAC Applications Due
•12/15 – Mayor’s YAC
Candidates Selection
•1/15 – Mayor’s YAC Spring
2024 Pilot Program
Launch
•New Resident Mixer
Ongoing activities Communication Plan –
Monitor Progress & Execution
•Communication Plan •Communication Plan •Communication
Plan
TOWN OF PROSPER
SNAPSHOT 475
68 67
223,850 152,463
20,300 9,197
1,236 48,321 695,857
Communications Report
October 2023
TOWN OF PROSPER FACEBOOK
Impressions: The number of times content was displayed to someone's feed.
Reach: The number of people who see the content.
VIEW TOP POST
Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.)
POSTS
POSTS
ENGAGEMENTS
IMPRESSIONS
COMBINED ACCOUNTS
VIEW OCTOBER 2023 COMBINED ACCOUNTS REPORT
NEW FOLLOWERS
FOLLOWERS
ENGAGEMENTS IMPRESSIONS
1 8 ,9 2 9
GAINED 230 NEW
FACEBOOK FOLLOWERS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
28 30
12,449 18,281
164,483 146,312
PROSPER POLICE FACEBOOK
PROSPER FIRE RESCUE FACEBOOK
POSTS
ENGAGEMENTS
IMPRESSIONS
FOLLOWERS
FOLLOWERS
19 ,0 2 3
1 0,600
GAINED 195 NEW
FACEBOOK FOLLOWERS
GAINED 58 NEW
FACEBOOK FOLLOWERS
VIEW TOP POST
VIEW TOP POST
22 28
3,749 8,953
58,081 87,978
POSTS
ENGAGEMENTS
IMPRESSIONS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PROSPER PARKS & RECREATION FACEBOOK
PROSPER COMMUNITY LIBRARY FACEBOOK
FOLLOWERS
FOLLOWERS
7 ,5 6 1
4,9 71
GAINED 30 NEW
FACEBOOK FOLLOWERS
GAINED 48 NEW
FACEBOOK FOLLOWERS
VIEW TOP POST
VIEW TOP POST
3,044 2,343
58,081 47,104
44 51
POSTS
ENGAGEMENTS
IMPRESSIONS
46 28
2,228 955
41,813 20,269
POSTS
ENGAGEMENTS
IMPRESSIONS
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
PREVIOUS COMPARISON PERIOD
38 48 0 1 6 ,8 9 0X
TOWN OF PROSPER
PROSPER POLICE
PROSPER FIRE RECSUE
COMMUNITY LIBRARY
TWEETS
TWEETS
TWEETS
TWEETS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
15
17
0
2 ,1 6 0
31 9
0
1 7 ,7 2 2
6 ,5 0 8
19
INSTAGRAM
4,812
6,443
2,109
67
FOLLOWERS
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
4,737 Comparison Period
6,386 Comparison Period
2,095 Comparison Period
67 Comparison Period
FOLLOWERS
FOLLOWERS
FOLLOWERS
6,987
1,630
128 85,511
54
1,620
10,933 177
FOLLOWERS
FOLLOWERS
IMPRESSIONS
IMPRESSIONS
POSTS
POSTS
ENGAGEMENTS
ENGAGEMENTS
HALLOWEEN SAFETY TIPS HALLOWEEN AT FRONTIER PARK
15,780 PEOPLE REACHED 365 PEOPLE REACHED
123 LIKES 12 LIKES
6 COMMENTS 0 COMMENTS
TOWN OF PROSPER COMMUNITY LIBRARY
NEXTDOOR
LINKEDIN
14,735 8,326 6,956 12
1,0991,875 9 11,820 1,250
MEMBERS
FOLLOWERS
CLAIMED HOUSEHOLDS
POSTS
IMPRESSIONS
IMPRESSIONS
POSTS
ENGAGEMENTS POST CLICKS
TOWN OF PROSPER VIDEOS MAYOR'S MINUTE
E-NEWS
4 2
NEW VIDEOS NEW VIDEOS
RESIDENT UPDATE
EMPLOYEE EDITION
PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR LIBRARY CALENDAR|
HOA MONTHLY NEWSLETTER
THE LANDSCAPE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
66 %
51 %
64 %
69 %
3%
2%
6%
4%
4
1
1
1
4,155
478
128
1,572
CONTACTS
CONTACTS
CONTACTS
CONTACTS
National Night Out
Prosper Wonder Squad
Chief Shaw's Safety Tips Episode 3: Emergency Vehicle Road Safety
Mayor's Youth Advisory Council
ENGAGEMENTS 102
IMPRESSIONS 1,411
VIEWS
MAYOR'S MINUTE - 10/10/2023
MAYOR'S MINUTE - 10/24/2023
450
The "Prosper Mayor's Minute" is a concise
update provided by the mayor of Prosper,
offering important information and
updates about the Town's affairs.
GRAPHIC DESIGN
53.6%
OTHER
17.9%
SOCIAL MEDIA
14.3%
WEBSITE UPDATES
7.1%
NEWS RELEASE
7.1%
SPRINKLER EVALUATION
37.5%
ROADS & SIDEWALKS
24%
PROPERTY MAINTENANCE
18.3%
OTHER
6.8%
TOWN SERVICES
6.7%
PARKS
3.8%
POLICE DEPT.
2.9%
COMMUNICATION HELP TICKETS
CHATBOT TOP TOPICS
MYPROSPER MOBILE APP
28 COMMUNICATION HELP TICKETS WERE
SUBMITTED FOR OCTOBER 2023
TOPIC NUMBER OF MENTIONS
These are the top monthly topics that website
viewers request information on. These questions
are assessed and updated weekly to help viewers
find information with ease.
70% is the standard resolution rate for questions answered correctly.
TRASH 18
TICKET 17
LIBRARY 8
SERVICE REQUESTS
SERVICE REQUESTS & APP DOWNLOADS
TOTAL REQUESTS
CLOSED REQUESTS
OPEN REQUESTS
NEW APP DOWNLOADS
TOTAL APP DOWNLOADS
1 0 0
4
79
4 9 8 7
1 0 4
76.7% Res o lution Rate
MEDIA COVERAGE
PRESS RELEASES
TOP COVERAGE
Celebrate Prosper Fall Community Event at Frontier Park October 7
Prosper Hosts Statewide Complex Coordinated Terrorist Attack Exercise Showcasing Int
2.04K
2
MEDIA MENTIONS CAMPARISON1.8K
Prosper media coverage for September 30 - October 6, 2023
Prosper media coverage for October 7- October 13, 2023
Prosper media coverage for October 14 - October 20, 2023
Prosper media coverage for October 21 - October 27, 2023
Prosper media coverage for October 28 - November 3, 2023
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT
WEBSITE PERFORMANCE Disclaimer: The data presented on this website reflects the latest information obtained from
Google Analytics 4 (GA4). Please be aware that the statistics and analytics provided are based on
GA4 data and may vary from previous versions or alternative analytics platforms.
MOST VISITED PAGES USER BREAKDOWN
8 5
COMMUNITY ROOM MEETINGSNational Night Out - October 3
Balcony Reception - October 12
Celebrate Prosper - October 7
Mayor’s Luncheon - October 18
Balcony Reception - October 19
Balcony Reception - October 26
Prosper Statewide Terrorist Attack Exercise - October 26
DEA Drug Take Back - October 28
Town of Prosper – A Place Where Everyone Matters
Town of Prosper – Search
Trash & Recycling – Town of Prosper
Staff Directory
Building Inspections
Library – Town of Prosper
Field Status
Utility Billing
Utility Billing - Pay My Bill
Employment
Live Railroad Feed
Prosper High School PTO Meeting
Stone Creek HOA Meeting
Prosper Historical Society
Preston Lakes HOA Meeting
Gentle Creek Estates HOA Meeting
Blocked for Election - Oct. 18 - Nov. 10
23,694 3M 05S 47.75%72,772
99.8%
4.1%
66.7%
33.3%USERS
OF NEW USERS
RETURNING USERS
OF USERS ACCESS OUR WEBSITE
USING A DESKTOP
OF USERS ACCESS OUR WEBSITE
USING A MOBILE DEVICE
AVG. SESSION DURATION BOUNCE RATE PAGEVIEWS
COMPARISON
PERIOD 30,815
COMPARISON
PERIOD 50K
COMPARISON
PERIOD 60.05%
COMPARISON
PERIOD 100,166