05.15.2023 CEC Agenda PacketPage 1 of 2
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Welcome to the Prosper Community Engagement Committee (CEC) meeting.
Addressing the Community Engagement Committee (CEC):
Those wishing to address the Community Engagement Committee must complete the Public
Comment Form located on the Town website or in the meeting room.
If you are attending in person, please submit this form to the Board Chair or a staff person
recording the minutes for the Board/Commission prior to the meeting. When called upon, please
come to the podium, and state your name and address for the record.
In compliance with the Texas Open Meetings Act, the Town Council/Board/ Commission may not
deliberate or vote on any matter that does not appear on the agenda. The
Council/Board/Commission, however, may provide statements of fact regarding the topic, request
the topic be included as part of a future meeting, and/or refer the topic to Town staff for further
assistance.
Citizens and other visitors attending Community Engagement Committee (CEC) meetings shall
observe the same rules of propriety, decorum, and good conduct applicable to members of the
Town Council. Any person making personal, impertinent, profane or slanderous remarks or who
becomes boisterous while addressing the Town Council or while attending the Town Council
meeting shall be removed from the room, if so directed by the Mayor or presiding officer, and the
person shall be barred from further audience before the Town Council during that session of the
Town Council. Disruption of a public meeting could constitute a violation of Section 42.05 of the
Texas Penal Code.
1. Call to Order / Roll Call.
2. Consider and act upon the minutes of the April 5, 2023, Community Engagement
Committee (CEC) meeting.
3. Brainstorming Ideas for Life in Prosper (CS)
4. Discuss Proposal for Mayor’s Youth Advisory Council (RB)
5. Comments from the Public.
6. Discussion & Brainstorming about CEC Marketing & Communications (CS)
a. Teen Focus Group
7. Feedback on Special Events (CS)
a. New Resident Mixer
b. Prosper Exchange Event
AGENDA
Community Engagement Committee (CEC)
Prosper Town Hall, Executive Conference Room
250 W. First Street, Prosper, Texas
Monday, May 15, 2023
6:00 PM
Page 2 of 2
8. Review Work Plan/Activity Schedule (CS)
9. Subcommittee Updates:
a. Downtown Advisory Subcommittee (CW)
b. Survey Subcommittee (CW)
c. Prosper Passport Subcommittee (BK)
10. Discuss and receive any updates regarding:
a. Community Map (BK)
b. Social Media Graphics (KW)
11. Discuss and consider CEC “Top 3” (CS)
12. Request for future agenda items.
13. Adjourn.
CERTIFICATION
I, the undersigned authority, do hereby certify that this Notice of Meeting was posted at Prosper
Town Hall, located at 250 W. First Street, Prosper, Texas 75078, a place convenient and readily
accessible to the general public at all times, and said Notice was posted by 5:00 p.m., on Friday,
May 12, 2023, and remained so posted at least 72 hours before said meeting was convened.
_______________________________ _________________________
Michelle Lewis Sirianni, Town Secretary Date Notice Removed
Pursuant to Section 551.071 of the Texas Government Code, the Town Council reserves the right to consult
in closed session with its attorney and to receive legal advice regarding any item listed on this agenda.
NOTICE
Pursuant to Town of Prosper Ordinance No. 13-63, all speakers other than Town of Prosper staff are limited
to three (3) minutes per person, per item, which may be extended for an additional two (2) minutes with
approval of a majority vote of the Town Council.
NOTICE OF ASSISTANCE AT PUBLIC MEETINGS: The Prosper Town Council meetings are wheelchair
accessible. For special services or assistance, please contact the Town Secretary’s Office at (972) 569-
1011 at least 48 hours prior to the meeting time.
Page 1 of 4
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1. Call to Order / Roll Call.
This meeting was called to order at 6:01 p.m.
Committee Members Present:
Christine Strobush, Chair
Brent Kirby, Vice Chair
Trovette Tottress
Chris Wardlaw
Kristin Meier
Kari Willis
Committee Members Absent:
Josh Carson
Grant Mendeljian
Britt Beene
Gretchen Darby
John Hamilton
Councilmembers Present:
Jeff Hodges
Marcus Ray
Amy Bartley
Staff Members Present:
Devon Jett, Community Engagement Specialist
Chuck Ewings, Executive Director of Development and Infrastructure Services
Staff Members Absent
Robyn Battle, Executive Director of Community Services
2. Consider and act upon the minutes of the March 1, 2023, Community Engagement
Committee (CEC) meeting.
Kari Willis made a motion and Chris Wardlaw seconded the motion to approve the minutes
from March 1, 2023. The motion was approved unanimously.
3. Discussion of Downtown Committee (CE)
Chuck Ewings, Executive Director of Development and Infrastructure Services was in
attendance and asked for feedback on the formation of a Downtown Advisory Committee.
The Committee would ideally consist of seven members with three of those being people
with a vested interest in the downtown community. Councilmember Amy Bartley stated
that because Town Council would like to act sooner rather than later on implementing a
budget, their recommendation was to form a Subcommittee of the Community
Engagement Committee. The Subcommittee can consist of 5 or fewer people and can
begin meeting right away. There are minor projects that could begin quicker with a
MINUTES
Community Engagement Committee
Prosper Town Hall, Executive Conferenc Room
250 W. First Street, Prosper, Texas
Wednesday, April 05, 2023
Page 2 of 4
Subcommittee rather than waiting on a formal committee to be formed. Kristin Meier made
a motion and Trovette Tottress seconded the motion to form a Downtown Advisory
Subcommittee. The motion was approved unanimously. CEC members who will form the
Subcommittee include Gretchen Darby, Kari Willis, Trovette Tottress, Chris Wardlaw, and
Kristin Meier. They plan to meet before the next CEC Meeting in May. Councilmember
Amy Bartley stated that a councilmember could be in attendance at the first subcommittee
meeting to help get ideas started. The Downtown Advisory Subcommittee will also need
to nominate someone to lead the subcommittee.
4. Comments from the Public.
Chandler Dosa was in attendance and asked for clarification on the subcommittee that
was formed. It was explained that the Downtown Advisory Committee would be a
Subcommittee of the CEC.
5. New Resident Mixer
The Committee reviewed the final details of the New Resident Mixer happening on April
6, 2023. The Committee reviewed the Survey and Devon Jett confirmed IT would be
supplying the iPads with the survey loaded. There will also be a QR code residents can
scan if they prefer to take the survey on their phones. They also discussed the flow of
traffic and that they would educate residents on the passport and direct them to different
departments. All CEC members attending the meeting confirmed they would be at the
New Resident Mixer.
6. Teen Focus Group
The Committee agreed to hold off on the Teen Focus Group discussion until the May
meeting when more CEC members would be in attendance.
7. Feedback on Special Events (CS)
a. Spring Cleanup
Councilmember Marcus Ray was in attendance and stated that the event was well-
attended and organized. When asked what, if anything, needed to be done differently,
he stated the only thing he received feedback on was Cornerstone possibly having
two trucks to accommodate all the items brought in and possibly the Paper Shredding
truck to be facing the opposite way.
b. Discover Downtown: Moonlight Movie
Discover Downtown: Moonlight Movie was canceled due to high winds.
8. Review Work Plan/Activity Schedule (CS)
The Committee reviewed the work plan, adding in the Cinco de Mayo celebration being
held downtown on May 6 as well as the July 1 Pride in the Sky Event. Councilmember
Amy Bartley stated that the Comprehensive Plan should be ready for the CEC to review
by June or July. Prosper Exchange will also be having its quarterly event on April 13. The
Prosper Exchange is a quarterly event where residents and business members of the
Prosper community come together to learn about critical issues. The April meeting will
focus on state and local taxation. The CEC plans to help promote the event on social
media. Christine Strobush will also add the P-Town Pickleball Throwdown on June 3 and
Coffee and Chrome on July 22 to the work plan.
Page 3 of 4
9. Subcommittee Updates:
a. Survey Subcommittee (CW)
Chris Wardlaw stated that the Survey is ready to be piloted at the New Resident Mixer
and Robyn Battle will send him all data collected after the event. Devon will test the
surveys on the iPads and charge the iPads for the New Resident Mixer.
b. Prosper Passport Subcommittee (BK)
CEC members received a hard copy of the newly printed Prosper Passport to be
handed out at the New Resident Mixer. The Committee confirmed they would like to
keep the Prosper Passport Subcommittee as a standing item on the agenda.
10. Discuss and receive any updates regarding:
a. Community Map (BK/RB)
Brent Kirby reiterated that the Community Map has been created, and the CEC’s next
steps will be finding the best ways to use it. The Committee plans to discuss this further
in future meetings and also address how it may line up with the CEC’s social media
campaign.
b. Social Media Graphics (KW)
Kari Willis presented the revamped social media graphics, including those that can
be used on Instagram stories. The Committee agreed the best plan would be to post
their own photos in conjunction with the Town also posting information on the CEC.
After discussing, the Committee agreed they would like to wait until after the May 6
election to launch the social media campaign. The plan is to launch mid-week to gain
the most engagement. Devon will send Kari Willis the white Town of Prosper
Community Engagement Committee logo as well as photos of new member John
Hamilton so those can be placed in the graphics.
11. Discuss and consider CEC “Top 3”. (CS)
1. Voting information for Collin & Denton County
2. Cinco de Mayo Celebration on May 6
3. Prosper Exchange Event on April 13
12. Request for future agenda items.
1. Brainstorming Ideas for Life in Prosper
2. Teen focus group for future events
13. Adjourn.
The meeting was adjourned at 7:05 p.m. on Wednesday, April 5, 2023.
These minutes were approved on May 3, 2023.
Page 4 of 4
APPROVED
__________________
Christine Strobush, Chair
ATTESTED
____________________
Devon Jett, Community Engagement Specialist
Prosper CEC Workplan –draft for 5/3 review
1Prosper Community Engagement Committee
2023
CEC Activity Type Spring
Mar, Apr, May
Summer
Jun, Jul, Aug
Fall
Sep, Oct, Nov
Winter
Dec, Jan, Feb
Events to join /
Activities to
support
3/1-Coffee with a Cop
3/1-Kick-off Mayor’s Fitness
Challenge
4/12 –Balcony Reception:
Developers
4/13 –Prosper Exchange
•5/6 –Discover Downtown: Cinco de
Mayo celebration
•5/11-HOA Presidents meeting
•Ribbon cutting for central fire
station
•6/3 –Pickleball tournament
•7/1 -July 4th celebration
•7/22 –Chrome & Coffee
•8/10 -HOA Presidents
meeting
•8/11 –Discover Downtown:
Moonlight Movie
•9/9 –Paws on Broadway
•9/11 -Remembrance
ceremony
•9/28 –Balcony Reception
•10/19 –Balcony Reception
•11/9 -HOA Presidents
meeting
•Celebrate Prosper BBQ &
Blues
•5K and fun run
•Light the Night contest kick-
off
•Christmas festival
•HOA Presidents meeting
•Prosper Fishing Derby
Special Projects /
Events to host
3/1 -New website launch
4/6 -New Resident Mixer
Prosper Passport for New
Residents
Event Survey Launch
•CEC Members Event
•Feedback on Comprehensive
plan (June or July)
•New Resident Mixer
Ongoing activities •Communication Plan –Monitor
Progress & Execution
•Communication Plan –
Monitor Progress &
Execution
•Communication Plan
CEC Special Projects –draft for 5/3 review
2Prosper Community Engagement Committee
2023
Project CEC Subcommittee Program
Start
Program Launch Comments
Prosper Passport Brent Kirby (lead),
James Creedon, Josh Carson,
Kristin Meier, Britt Beene,
Maona Ngwira
Sep 2022 4/6 –Launch (New
Resident Mixer)
•Launch program starting with 4/6 New Resident Mixer
Prosper Event Survey Chris Wardlaw (lead), Grant
Mendeljian, Shy Tottress, Kari
Willis
Sep 2022 4/6 –Full Launch (New
Resident Mixer)
•Full launch with 4/6 New Resident Mixer
Improve CEC Marketing
& Communications
TBD TBD TBD •Opportunity for consistent template(s) for social media
communication and Community Map, how to best engage and
mobilize the Prosper Influencers (PI)
•Opportunity to leverage Teen Focus Group in order to better
engage with the teen community
Downtown Advisory April 2023
Mobile App
Enhancements
TBD TBD TBD •Prosper Passport requirements
•Prosper Event Survey requirements
•Calendar of Events
•Others
CEC Marketing & Comms –draft for 5/3 review
3Prosper Community Engagement Committee
2023
CEC
Communications
Create
Tailor
Share
Interact
•Key messages
•Call to action
•Create once / leverage widely
•Brand alignment
•Personalize if needed
•Customize if needed
•Other thoughts?
•Neighborhood communities -Community Map
•Online communities & groups
•How best to leverage Prosper Influencers (e.g. CEC L2)?
•Listen to stakeholders
•Understand individual feedback
and common themes
•Engage and help Prosper to be a
Town where everyone matters
•How best to leverage focus
groups (e.g. Teen Focus Group)?
TOWN OF PROSPER
SNAPSHOT 165
60
177,533
7,939
43
1,702,648
68,871
338 26,058 457,264
Communications Report
March 2023
TOWN OF PROSPER FACEBOOK
Impressions: The number of times content was displayed to someone's feed.
Reach: The number of people who see the content.
VIEW TOP POST
Engagements: The number of times someone interacted with the content (likes, shares, comments, link clicks, etc.)
POSTS
POSTS
ENGAGEMENTS
IMPRESSIONS
COMBINED ACCOUNTS
VIEW MARCH 2023 COMBINED ACCOUNTS REPORT
NEW FOLLOWERS
FOLLOWERS
ENGAGEMENTS IMPRESSIONS
17,914
GAINED 105 NEW
FACEBOOK FOLLOWERS
IN MARCH 2023
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
14
6,040 25,377
161,011102,920
15
PROSPER POLICE FACEBOOK
PROSPER FIRE RESCUE FACEBOOK
POSTS
ENGAGEMENTS
IMPRESSIONS
FOLLOWERS
FOLLOWERS
17,930
10,141
GAINED 85 NEW
FACEBOOK FOLLOWERS
IN MARCH 2023
GAINED 60 NEW
FACEBOOK FOLLOWERS
IN MARCH 2023
VIEW TOP POST
VIEW TOP POST
22
3,445
64,016
17
7,549
90,811
POSTS
ENGAGEMENTS
IMPRESSIONS
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
PROSPER PARKS & RECREATION FACEBOOK
PROSPER COMMUNITY LIBRARY FACEBOOK
FOLLOWERS
FOLLOWERS
7,047
4,682
GAINED 68 NEW
FACEBOOK FOLLOWERS
IN MARCH 2023
GAINED 143 NEW
FACEBOOK FOLLOWERS
IN MARCH 2023
VIEW TOP POST
VIEW TOP POST
40
3,499
2,096
49,655
53,928
36
POSTS
ENGAGEMENTS
IMPRESSIONS
27
2,4952,434
36,198
32,072
39
POSTS
ENGAGEMENTS
IMPRESSIONS
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
FEB. COMPARISON PERIOD
50 651
19,781TWITTER
TOWN OF PROSPER
PROSPER POLICE
PROSPER FIRE RECSUE
COMMUNITY LIBRARY
TWEETS
TWEETS
TWEETS
TWEETS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
ENGAGEMENTS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
IMPRESSIONS
10
28
0
116
139
0
3,385
11,289
10
INSTAGRAM
4,620
6,159
2,075
64
FOLLOWERS
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
VIEW TOP POST
4,625 FEB Comparison Period
6,116 FEB Comparison Period
2,074 FEB Comparison Period
4,480 FEB Comparison Period
FOLLOWERS
FOLLOWERS
FOLLOWERS
6,293
1,413
39 33,634
27
684
6,358 118
FOLLOWERS
FOLLOWERS
IMPRESSIONS
IMPRESSIONS
POSTS
POSTS
ENGAGEMENTS
ENGAGEMENTS
CHILDREN'S HEALTH PROSPER
RIBBON CUTTING EASTER BUNNY DRIVE
3,823 PEOPLE REACHED 690 PEOPLE REACHED
262 LIKES 18 LIKES
2 COMMENTS 1 COMMENTS
TOWN OF PROSPER COMMUNITY LIBRARY
NEXTDOOR
LINKEDIN
14,092 8,008 157 14
3121,568 10 4,235 451
MEMBERS
FOLLOWERS
CLAIMED HOUSEHOLDS
POSTS
CLICKS
IMPRESSIONS
POSTS
ENGAGEMENTS POST CLICKS
TOWN OF PROSPER YOUTUBE
E-NEWS
362 2 40,768
SUBSCRIBERS NEW VIDEOS TOTAL VIDEO VIEWS
145 YOUTUBE VIEWS 84 YOUTUBE VIEWS
RESIDENT UPDATE
EMPLOYEE EDITION
PRINT AND DIGITAL PUBLICATIONS 2 PARKS ACTIVITY CALENDAR | LIBRARY CALENDAR
HOA MONTHLY NEWSLETTER
THE LANDSCAPE
ACTIVE ADULTS (PARD)
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
OPEN RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
AVERAGE
CLICK RATE
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
NEWSLETTERS
SENT
65%
53%
68%
68%
71%
4%
2%
10%
11%
7%
5
1
1
1
1
3,847
435
127
1,150
691
CONTACTS
CONTACTS
CONTACTS
CONTACTS
CONTACTS
4300 FACEBOOK VIEWS 2762 FACEBOOK VIEWS
MFC CHALLENGE 2023
2022 ACHIEVEMENT OF
LIBRARY EXCELLENCE AWARD
GRAPHIC DESIGN
30.8%
WEBSITE UPDATES
23.1%
FORMS
19.2%
SOCIAL MEDIA
15.4%
OTHER
11.5%
SPRINKLER EVALUATION
77.6%
SIDEWALKS
12.2%
STORM DAMAGE
5.1%
PROPERTY MAINTENANCE
3.1%
COMMUNICATION HELP TICKETS
EMAILS
MYPROSPER MOBILE APP
35 COMMUNICATION HELP TICKETS WERE
SUBMITTED FOR MARCH 2023
Communications staff receives and
responds to emails from community
members via social@prospertx.gov.
This email contact is available through
our social media channels and the
contact page on www.prospertx.gov.
SERVICE REQUESTS
SERVICE REQUESTS & APP DOWNLOADS
TOTAL REQUESTS
CLOSED REQUESTS
OPEN REQUESTS
NEW APP DOWNLOADS
TOTAL APP DOWNLOADS
100
82
18
9
3,532
19
EMAILS
MEDIA COVERAGE
PRESS RELEASES
TOP COVERAGE
Where’s the ‘Independent Investigation’
on Prosper ISD’s Sex Abuse Scandal and
Cover-up?
Prosper Community Library Recognized for Excellence in Library Services and Programming
Lit Communities Working to Assess Broadband Needs for Prosper
Prosper Residents are Invited to Participate in the Mayor's Fitness Challenge
POSTPONED - Discover Downtown Moonlight Movie Series Returns!
One dead, one injured after crane
incident at Prosper ISD
elementary school in Celina
Prosper ISD Board of Trustees
approves $36 million maximum
price for elementary school
Prosper residents invited to
participate in Mayor's Fitness
Challenge
Prosper residents asked to take
internet connectivity survey
These five Prosper ISD
students have been named
National Merit Finalists
Prosper residents, you have a new
LOCAL news publication in town
Celina Crane Collapse
Crane collapse in
Celina kills 1 person
Prosper Town Council
approves rezone request
for land which will include
Costco
Prosper's Discover
Downtown series kicks off
March 31 with Moonlight
Movie event
Prosper Town Council
continues investigation on
water drainage at Hays Park
Are you a new resident of
Prosper? If so, the town
has the perfect event for
you on April 6
Lovepacs opens new
pantry location in Prosper
Dallas North Tollway
extension opens over
U.S. 380
Person killed in Celina
crane accident
Children’s Health’s Prosper
Specialty Center Is Now Open
Worker Killed When Truck-
Mounted Crane Overturns
at School Construction Site
Prosper solidifies health hub
status with Children’s Health
center grand opening
Prosper relaunches Coffee
with a Cop program after
COVID
What Happened To Makayla
Noble?
Prosper man who shot
neighbor's pit bull will not
face charges
One killed in crane collapse
at under-construction North
Texas elementary school
Ribbon is officially cut as
Prosper welcomes new
Children's Health Specialty
Center campus
TEXAS SCORECARD
FOX-4
FOX-4 D-MAGAZINE
STAR LOCAL MEDIA
STAR LOCAL MEDIA STAR LOCAL MEDIA
STAR LOCAL MEDIA STAR LOCAL MEDIA STAR LOCAL MEDIA STAR LOCAL MEDIA
STAR LOCAL MEDIA STAR LOCAL MEDIA STAR LOCAL MEDIA STAR LOCAL MEDIA
STAR LOCAL MEDIA
STAR LOCAL MEDIA
GADGETGRAPEVINE
NBC-5
CBS-11 WFAA-8
DALLAS MORNING NEWS
DALLAS MORNING NEWS
NBC-5
2,890
4
MEDIA MENTIONS
FEB. CAMPARISON 1,650
COMMUNITY ENGAGEMENT
WEBSITE PERFORMANCE MARCH WEBSITE DATA IS NOT AVAILABLE -
CIVIC PLUS IS WORKING ON RETRIEVING DATA
FEB. 2023 DATA
MOST VISITED PAGES USER BREAKDOWN
11 8COMMUNITY ENGAGEMENT OPPORTUNITIES
COMMUNITY ROOM MEETINGSSpecial Purpose District Committee Meeting – March 1
Texas Health Resources Fitness Center Grand Opening – March 6
Citizens Academy - March 16
State of the Community at PLA – March 20
Denton County Days – March 21-22
Citizens Academy - March 23
Prosper Spring Cleanup – March 25
Collin County Days – March 28-29
Citizens Academy – March 30
Community Library Blood Drive - March 30
Prosper Citizens Academy - March 30
Town of Prosper – A Place Where Everyone Matters
Trash & Recycling – Town of Prosper
News and Media
Live Railroad Camera Feeds – Town of Prosper
Library – Town of Prosper
Pay My Utility Bill – Town of Prosper
Police Department – Town of Prosper
Building Inspections – Town of Prosper
Human Resources – Town of Prosper
What to do if you receive a citation or have been
charged with a violation – Town of Prosper
Preston Lakes HOA
PBSA Board Meeting
Downtown Business Alliance
Prosper Historical Society
Rushing General PTO Meeting
Boy Scout Board of Review
North Dallas RC Club
Gentle Creek Estates Meeting
Lakes of Prosper North HOA
44,623 1M 40S 56.02%79,467
78.3%
21.7%
28%
72%USERS
OF NEW USERS
RETURNING USERS
OF USERS ACCESS OUR WEBSITE
USING A DESKTOP
OF USERS ACCESS OUR WEBSITE
USING A MOBILE DEVICE
AVG. SESSION DURATION BOUNCE RATE PAGEVIEWS
JAN. COMPARISON
PERIOD 44,623
JAN. COMPARISON
PERIOD 1M 54S
JAN. COMPARISON
PERIOD 53.54%
JAN. COMPARISON
PERIOD 92,049